Product Overview of Rival IQ
Rival IQ is a comprehensive social media analytics tool designed to help businesses and digital marketers enhance their social media strategies through competitive analysis, in-depth channel insights, and automated reporting.
What Rival IQ Does
Rival IQ enables users to monitor, analyze, and benchmark their social media performance against competitors, partners, influencers, and other relevant companies. This platform provides a holistic view of social media metrics, allowing users to make informed decisions to improve their social media engagement and overall strategy.
Key Features and Functionality
Social Media Monitoring and Benchmarking
- Rival IQ tracks social media handles across major channels such as Facebook, Twitter, Instagram, and more. Users can monitor multiple companies, including their own brand, competitors, and influencers, and benchmark their performance against these entities.
Company Tracking
- The platform allows users to track a specified number of companies, with each company’s social handle monitored on multiple social networks. The number of companies that can be tracked varies by plan, from 10 to 40 companies.
Social Metrics and Freshness
- Rival IQ keeps social metrics up-to-date, with freshness levels ranging from 12 hours to 3 hours, depending on the plan. This ensures users have access to current and relevant data throughout the day.
Multi-User Accounts and Collaboration
- The platform supports multi-user accounts, allowing teams to collaborate efficiently by providing each team member with their own login and email settings. Additional users can be added at a nominal fee.
Facebook and Twitter Analytics
- Users can connect and monitor multiple Facebook Ads accounts and Twitter analytics accounts within Rival IQ, providing a unified view of their social media campaigns.
Social Listening and Saved Searches
- Rival IQ offers social listening capabilities, allowing users to save relevant searches and monitor mentions, sentiment, and conversations about their brand or competitors. The number of saved searches available varies by plan.
Automated Reporting and Alerts
- The platform includes features for automated reporting, scheduled exports, and email alerts. Users can configure regular exports of reports to be delivered via email, even to external collaborators or clients. Alerts notify users of significant changes or high-performing content from competitors.
Custom Dashboards and Reporting
- Rival IQ allows users to create custom dashboards and reports tailored to their needs. Reports can be exported in various formats such as CSV, PowerPoint, PDF, or PNG. The platform also integrates with Google Data Studio for further analytics capabilities.
Historical Data and Cross-Channel Analysis
- Users can analyze data going back up to 24 months, depending on the plan. The platform also supports cross-channel analysis, providing a comprehensive view of performance across different social media channels.
Additional Features
- Other key features include hashtag analysis, Facebook Instant Articles analytics, post performance analysis, engagement metrics, sentiment analysis, and custom branding for reports. The platform also offers a Social Insights API for integrating Rival IQ metrics into other applications or services.
Benefits
- Competitive Analysis: Gain a competitive edge by comparing your social media performance with that of your competitors.
- Streamlined Reporting: Simplify social media reporting with pre-built reports, custom dashboards, and scheduled export delivery.
- Collaboration: Enhance team collaboration with multi-user accounts and customizable email settings.
- Real-Time Insights: Stay updated with real-time social metrics and alerts to ensure timely decision-making.
Overall, Rival IQ is a powerful tool that helps businesses optimize their social media strategies by providing detailed analytics, competitive insights, and automated reporting solutions.