Synthesio Overview
Synthesio is a sophisticated social intelligence platform designed to help businesses harness and analyze vast amounts of social data, enabling them to make informed, data-driven decisions. Here’s an overview of what Synthesio does and its key features:
What Synthesio Does
Synthesio leverages AI technology to transform social data into actionable consumer insights. It allows businesses to stay ahead of trends, deeply understand their audience, and manage consumer relationships effectively. The platform is particularly useful for market research, crisis management, and tracking online reputation.
Key Features
Social Listening and Monitoring
- Synthesio offers robust social listening capabilities, allowing users to collect, visualize, and analyze consumer conversations in real-time across various social media platforms and niche websites globally.
Social Analytics
- Sentiment Analysis: Automatically determines whether mentions of a brand are positive, negative, or neutral, available in over 20 languages.
- Competitor Benchmarking: Gathers and compares social data from competitors to benchmark progress and understand the competitive landscape.
- Follower Analysis: Analyzes follower information such as demographics, location, and interests.
- Post Performance: Tracks engagement metrics (views, likes, favorites, retweets, comments) to identify which content types resonate best with the target audience.
Data Management and Analysis
- Data Visualization: Provides over 30 data visualization widgets to surface topics and trends automatically.
- Advanced Data Filtering: Allows users to drill down, sort, filter, aggregate, and group social listening data.
- Historical Data Access: Enables access to historical data for comprehensive analysis.
Reporting and Dashboards
- Customizable Dashboards: Users can create tailored dashboards focused on specific use cases, such as market research or crisis management, with the help of a dedicated Client Service Manager.
- Automated Reports: Generates automated reports with pre-set filters and metrics, simplifying offline analysis.
Influencer and Trend Analysis
- Influencer Identification: Identifies influential individuals talking about a brand and their impact on social communities.
- Trend Analysis: Uses AI-powered Topic Modeling to scan and categorize millions of conversations, detecting consumer-defined themes and uncovering hidden trends.
Real-Time Alerts and Collaboration
- Real Time Alerts: Sends notifications to users based on important metrics, helping them stay informed and responsive.
- Collaboration Tools: Facilitates team collaboration with features designed to enhance data-driven decision-making across the organization.
Security and Customer Support
- Data Privacy and Security: Synthesio’s infrastructure is equipped with anti-DDoS protection and has security certifications such as PCI DSS, ISO/IEC 27001, and SOC 1/SOC 2 (Type II). Data is stored in high-security, geographically diverse datacenters.
- Global Customer Success Team: Offers 24/7 support, tailored onboarding plans, and specialized consulting to ensure customer success and productivity.
AI-Powered Search
- AI-Powered Search: Introduces a feature that auto-suggests and recognizes specific search terms, eliminating the need for complex Boolean queries and enhancing the search experience within the platform.
Synthesio’s comprehensive suite of features makes it a powerful tool for businesses seeking to leverage social data to improve their marketing strategies, customer relationships, and overall decision-making processes.