Topic is a comprehensive content optimization and research tool designed to help content teams drive more organic traffic, save time, and enhance the quality of their content. Here’s a detailed overview of what the product does and its key features:
What Topic Does
Topic is tailored for content creators, marketers, and digital marketing agencies. It leverages real-time search data to provide insights that help in creating SEO-optimized content. The platform aims to streamline the content creation process, making it more efficient and effective in achieving higher search rankings.
Key Features and Functionality
Content Brief Creator
Topic’s content brief creator gathers all competitor information into one place, allowing users to easily review and create content templates and outlines. This feature significantly reduces the time spent on research, often cutting it down by as much as 75%.
Content Grader
The content grader tool analyzes written content to ensure it is optimized with the right keywords and phrases that ranking competitors are using. This helps in improving the content to beat other ranking web pages.
Topic Finder
The topic finder identifies topics that have good traffic potential but are still relatively easy to rank for. This feature helps in selecting the most viable topics for content creation.
Editor and Formatting
The editor within Topic provides intuitive formatting functionalities, highlighting used keywords and showing unused keywords in a separate column. This makes it easy to create content within the platform and then paste it into blog software without needing to reformat everything.
SEO Optimization
Topic helps in creating better outlines, which leads to more efficient writing and easier hand-offs to outside contractors. It ensures that the content is optimized to include valuable keywords and phrases, resulting in improved SEO performance and sometimes as much as a 300% year-over-year improvement in traffic.
Streamlined Content Management
The platform allows users to prioritize and operate efficiently on multiple projects by creating detailed content briefs. It helps in scaling content production without adding more work, making it an essential tool for small teams and large organizations alike.
Time Savings
Topic drastically reduces the time spent on researching keywords and SERP results, allowing users to build content briefs much faster. For example, tasks that used to take an hour to an hour and a half can now be completed in 20-30 minutes.
Pricing
Topic offers a transparent pricing model, with a Starter plan at $99 per month, which includes the creation and optimization of up to 10 articles per month. This plan is suitable for individuals or small startups.
In summary, Topic is an indispensable tool for content teams, offering a suite of features that streamline content research, creation, and optimization. Its ability to save time, improve content quality, and enhance SEO performance makes it a valuable asset for anyone involved in content marketing.
