Zoho Social is a comprehensive social media management tool designed to help businesses and agencies streamline and enhance their social media marketing strategies. Here’s an overview of what the product does and its key features:
What Zoho Social Does
Zoho Social is tailored to manage all aspects of social media marketing, from content scheduling and monitoring to analytics and customer engagement. It aims to help businesses build a strong brand presence, engage with their audience, and drive meaningful interactions across various social media platforms.
Key Features and Functionality
Content Scheduling
Zoho Social allows users to schedule posts in multiple ways, including creating a posting schedule with unique time slots or using the SmartQ feature, which predicts the best times to post based on audience activity. The platform offers a Publishing Calendar and Content Queues to visualize and manage the content pipeline efficiently. Additionally, the zShare browser extension enables users to curate content from the web and share it directly to their social media channels.
Monitoring and Listening
The platform includes robust social media monitoring tools that allow businesses to track core keywords, brand hashtags, product reviews, and other relevant conversations. Users can set up monitoring columns to follow mentions, hashtags, and user profiles, and even build custom social listening dashboards to stay on top of brand-related discussions. Advanced search filters for platforms like X (formerly Twitter), Facebook, and YouTube are also available.
Collaboration and Inbox Management
Zoho Social facilitates team collaboration through features like the Message Inbox, where teams can manage and respond to messages from all social channels in one place. The platform also allows for discussions within the team before crafting responses to social media updates.
Analytics and Reporting
The tool provides intelligent reporting capabilities, enabling businesses to analyze their social media performance. Users can generate detailed reports to understand engagement metrics, audience behavior, and the effectiveness of their social media campaigns.
Integrations
Zoho Social integrates seamlessly with other Zoho products, such as Zoho CRM and Zoho Desk. The Zoho CRM integration helps in generating leads from social media, enriching CRM contacts with social data, and identifying revenue-generating social channels. The Zoho Desk integration converts social media updates into support tickets, enhancing customer support efficiency.
Content Creation
The platform includes a Design on Canva button, allowing users to create and edit visuals for their social media posts directly within Zoho Social. These visuals can be saved in the media library for easy access by the team.
Live Stream and Engagement
Zoho Social offers a Live Stream feature that provides a real-time feed of updates from the audience across all managed social media channels. Users can engage with their audience by liking, reposting, or responding directly from the Live Stream tab.
In summary, Zoho Social is a powerful tool that combines scheduling, monitoring, collaboration, analytics, and integration capabilities to help businesses optimize their social media presence and engage more effectively with their audience.