Awario is a comprehensive social media monitoring and listening platform designed to help businesses, organizations, and individuals track, analyze, and engage with online conversations related to their brands, products, services, and other relevant keywords.
What Awario Does
Awario actively monitors the internet, including social media platforms, blogs, forums, news sites, YouTube, and more, to identify mentions of the keywords you specify. This tool crawls over 13 billion web pages daily, combining this data with API integrations to provide a robust and immediate way to discover mentions across the web.
Key Features and Functionality
Monitoring and Listening
- Real-Time Monitoring: Awario continuously scans the web for mentions of your tracked keywords, providing real-time updates and alerts.
- Comprehensive Coverage: It monitors a wide range of sources including Twitter, YouTube, Reddit, news sites, blogs, forums, and the broader web.
Alerts and Notifications
- Keyword Mentions Monitoring: Receive alerts for new mentions of your tracked keywords, ensuring you stay informed about relevant conversations.
- Email Notifications: Customizable email alerts can be set up to deliver daily or weekly summaries of new mentions to your inbox.
Sentiment Analysis and Analytics
- Sentiment Analysis: Analyze the sentiment of mentions to understand public opinion, categorizing them as positive, negative, or neutral.
- Analytics and Reports: Generate detailed analytics and reports to measure social activity, engagement, and brand performance. These reports are customizable and can be exported in various formats.
Social Selling and Leads
- Leads Module: Identify potential customers who are looking for products or services similar to yours or complaining about your competitors. This feature helps in social selling by providing real-time opportunities to engage with prospects.
Influencer and Competitor Analysis
- Influencer Identification: Discover opinion leaders and brand advocates in your industry to leverage influencer marketing opportunities.
- Competitor Analysis: Monitor conversations about your competitors to benchmark your online presence and measure performance against them.
Boolean Search and Customization
- Boolean Search: Create flexible and specific search queries using Boolean operators to refine your search results.
- Language and Location Tracking: Track keywords in any language and location, offering global coverage.
User Interface and Collaboration
- User-Friendly Interface: Awario features a user-friendly interface that helps in organizing and structuring social media data effectively.
- Team Collaboration: Different access levels for team members ensure better collaboration and management of the social media monitoring tool.
Additional Features
- Alert Stream: Receive notifications for relevant mentions, enabling quick responses to customer queries or brand mentions.
- Customizable Reports: Generate white-label reports that can be customized to show social media management results and other key metrics.
Overall, Awario is a powerful tool that helps businesses enhance their brand reputation, engage with customers, identify sales opportunities, and gain valuable insights into their online presence.