Brand24 is a comprehensive social media listening and media monitoring tool designed to help businesses understand and engage with online conversations related to their brand, products, and competitors.
What Brand24 Does
Brand24 collates public mentions from across the web, including social media platforms, blogs, news sites, videos, podcasts, and more. This allows users to track and analyze discussions about their brand, competitors, and specific keywords in real-time. The tool is essential for managing online reputation, tracking marketing campaigns, and gathering competitive intelligence.Key Features and Functionality
Monitoring and Listening
- Brand24 monitors over 20 online channels, including YouTube, Twitch, LinkedIn, Instagram, TikTok, Twitter, and Facebook, to gather mentions of specified keywords, brands, and products.
Sentiment Analysis
- The platform uses AI to accurately assess the sentiment of social media content, helping users understand the overall tone of conversations related to their brand. This feature is highly praised for its accuracy and usefulness in identifying both positive and negative mentions.
Reporting and Dashboards
- Brand24 offers customizable reports, dashboards, and data export options. Users can create custom feeds, receive real-time alerts, and build detailed reports that can be shared with clients and stakeholders. The dashboards provide quick visualizations of relevant media coverage and analytics.
Influencer Identification
- The tool identifies key influencers who are talking about your brand, along with their influence over social communities. This feature helps in sourcing the right people for partnerships and understanding their impact on the conversation.
Competitive Research
- Brand24 allows users to compare projects and gain insights into competitors’ social media statistics, including their negative and positive mentions. This helps in competitive analysis and strategy development.
Analytics and Metrics
- The platform provides a range of metrics such as discussion volume charts, topic maps, word clouds, and attribution features that tie social activity to business results like leads, conversions, and sales. It also analyzes the performance of hashtags and identifies trending topics.
Alerts and Notifications
- Users can set up custom alerts and notifications to stay informed about relevant media mentions in real-time. This ensures prompt engagement with followers and timely response to any negative mentions.
Geographic and Media Coverage
- Brand24 offers geographic coverage, monitoring national media and various online media channels. This ensures a broad scope of monitoring that is not limited to specific regions or platforms.
User Interface and Support
- The platform is known for its user-friendly interface, making it intuitive for users to set up and customize their monitoring preferences. It also offers dedicated email and chat support to ensure users get the help they need.