Meltwater is a comprehensive media monitoring and analytics platform designed to help businesses, PR professionals, and marketers gain valuable insights from a vast array of media and social data. Here’s an overview of what the product does and its key features:
What Meltwater Does
Meltwater empowers businesses to be insight-driven by providing a robust suite of AI-powered tools for media, social, and consumer intelligence. It helps users monitor, analyze, and engage with various forms of media and social content to drive strategic decisions and improve brand reputation.Key Features and Functionality
Media Monitoring
- Meltwater scans over 270,000 news sources globally, including print media, online media, broadcast media (television and radio), and social media channels. This allows users to monitor conversations and mentions of their brand, competitors, or specific keywords across multiple channels.
Customizable Alerts and Reports
- Users can set up custom email alerts for real-time notifications and create customizable reports and dashboards to track key metrics. These reports can be exported to various formats, such as Excel, for further analysis.
Social Listening & Analytics
- The platform offers advanced social listening capabilities, including sentiment analysis, social measurement, and influencer identification. It also analyzes the performance of hashtags and identifies trending topics.
Data Management & Analysis
- Meltwater features AI-driven tools like Meltwater Copilot, which uses natural language prompts to craft sophisticated data searches and provides explanations of patterns and trends in the data. This makes insights accessible to all team members without requiring specialized training.
Content Management
- The platform includes features for social media management, such as content creation, approval workflows, and a content calendar to visualize and manage scheduled social campaigns. It also allows for the management of user-generated content (UGC) and influencer collaborations.
Audience Insights
- Meltwater provides in-depth insights into audience demographics, interests, affinities, and behaviors. It helps in identifying and segmenting influencers, creating buyer personas, and building custom audience segments.
Integration and Accessibility
- The platform integrates with Microsoft environments through Meltwater Copilot, making insights available across teams and within existing workflows. It also has a mobile app for accessing content and dashboards on the go.
Collaboration and Permissions
- Meltwater supports team collaboration with features like shared inboxes, approval workflows, and customizable user rights/roles. This ensures that different team members have the appropriate access and permissions to various platform features.
Automated Summaries and Newsletters
- The platform includes features like Daily Digest AI Overviews, which automatically create summaries of the most relevant news each day, and automated newsletters that populate with the most relevant articles for stakeholders.