Reputation.com is a comprehensive online reputation management platform designed to help businesses measure, manage, and enhance their brand reputation across various channels. Here’s an overview of what the product does and its key features:
What Reputation.com Does
Reputation.com empowers companies to fulfill their brand promise by capturing, analyzing, and acting on customer feedback from multiple sources. The platform integrates data from all major review sites, industry-specific review sites, custom surveys, business listings, search results, and social media to provide a holistic view of consumer feedback and brand performance.
Key Features and Functionality
Multi-Level Insights
The platform offers insights at the brand, location, and individual levels, enabling businesses to understand consumer feedback comprehensively. Customizable reports allow for tailored analysis to meet specific organizational needs.
Real-Time Reporting and Analytics
Reputation.com provides real-time dashboards and reports, enabling proactive responses to consumer feedback. This feature reduces reactivity and helps deliver on the brand promise through digestible and automated insights.
Competitive Analysis
The platform offers competitive benchmarks, allowing businesses to understand their standing relative to competitors. Real-time insights and AI-based recommendations help businesses stay ahead of market trends and outpace their competitors.
Unified Views and Customizable Dashboards
Reputation.com consolidates feedback from hundreds of channels into a unified view, providing a comprehensive picture of consumer needs. Customizable dashboards display insights from multiple levels, fostering business growth and informed decision-making.
Automated Real-Time Insights and Actionable Recommendations
The platform delivers automated, real-time insights and recommendations for continuous improvement. This feature helps businesses take proactive steps to enhance their brand reputation and customer satisfaction.
Review and Survey Management
Reputation.com allows businesses to monitor, request, respond to, and share reviews across over 130 websites. It also enables the creation and sharing of surveys, with detailed reporting on the data collected. Businesses can respond to reviews from a centralized dashboard and utilize AI-powered responses for more personalized and faster review interactions.
Social Media and Business Listings Management
The platform monitors and publishes content to social media pages, tracks performance metrics, and audits business listings for accuracy and distribution across high-traffic websites. It also integrates with social media to turn positive reviews into posts and monitor local customer questions in the Google Knowledge Panel.
Reputation Score and Performance Metrics
Reputation.com provides a comprehensive Reputation Score that shows how a business ranks relative to competitors or other locations. The score is broken down into weighted sub-components such as listings accuracy, review volume, and average star rating, allowing businesses to identify areas for improvement.
Advanced Analytics and Reporting
The platform includes robust reporting and analytics tools, such as sentiment analysis, word clouds, and sentiment maps. It also offers industry-specific topic categories identified using AI and machine learning, helping businesses track sentiment trends, keyword impact, and location-level progress.
Mobile App and Integration
Reputation.com has a mobile app for iOS and Android, enabling frontline employees to request customer reviews directly from their mobile devices. The platform integrates with major customer support desks, CRM systems, and other data sources to provide a unified analytics platform.
Customer Engagement and Feedback Tools
Features like Feedback Anywhere and automated review requests via multiple channels (website, email, SMS, and point-of-service kiosks) enhance customer engagement. The platform also includes tools for publishing reviews to webpages, syndicating reviews to location pages, and improving search ranking with Google Rich Snippets.
In summary, Reputation.com is a powerful tool for managing and enhancing online reputation by providing real-time insights, competitive analysis, and actionable recommendations, all integrated into a user-friendly and customizable platform.
