Introduction to Sendible
Sendible is a comprehensive social media management platform designed to streamline and enhance your social media strategy. Launched in 2009 by entrepreneur Gavin Hammar, Sendible has evolved into a robust tool trusted by over 30,000 agencies and professionals, including notable clients like Expedia, Deaf Minds Education, and NHS 24.
Key Features and Functionality
Scheduling and Content Management
Sendible allows users to create, schedule, and track social media content across multiple channels. The platform features a user-friendly content calendar where you can plan and schedule posts months in advance. Key scheduling features include:
- Smart Queues: Automate your posting schedule with custom weekly publishing queues to maintain feed consistency.
- Bulk Scheduling: Schedule up to 350 posts at once using a CSV file or the bulk scheduling interface.
- Post Preview: Preview posts as they will appear on different social media platforms before publishing.
- Holidays and Events: Access over 300 social holidays and events to inspire your content and schedule posts accordingly.
Team Collaboration
Sendible offers robust collaboration tools, enabling teams to work efficiently together. Features include:
- User Permissions: Create custom user permission groups to control access to different features and content.
- Approval Workflow: Get approval for scheduled posts from team members or clients.
- Asset Sharing: Store and share brand assets, hashtags, conversations, and other resources within the team.
Analytics and Reporting
The platform provides detailed analytics and reporting tools to help you gauge your social media performance. Key features include:
- Custom Reports: Create and auto-send custom reports using a drag-and-drop report builder. These reports can include metrics such as engagement rates, channel growth, and more.
- Google Analytics Integration: Gain insights into customer behavior by integrating with Google Analytics.
- Engagement Metrics: Track engagement across multiple channels to refine your social media strategy.
Social Media Monitoring and Engagement
Sendible facilitates real-time monitoring and engagement with your audience:
- Priority Inbox: Aggregate important messages from all your social media channels into one inbox, allowing you to filter, archive, and export messages.
- Social Feeds: View and interact with the latest activity from your connected profiles in real-time.
- Keyword Alerts: Set up alerts to track keywords, hashtags, and mentions related to your brand or industry.
Content Creation Tools
The platform includes several tools to enhance content creation:
- Post Composer: Create and schedule posts with ease, including the ability to edit captions and media for different platforms. Integrations with Canva, Google Drive, GIPHY, and other services are available.
- Image Editor: Customize images with basic editing tools, though the editor is noted to be somewhat limited in its customization options.
- AI Assistant: Utilize an AI caption generator to quicken the process of creating engaging captions, although it lacks platform-specific messaging capabilities.
Integrations and Additional Features
Sendible integrates with various services to streamline your workflow:
- Dropbox and Google Drive: Import content directly from these services.
- RSS Feeds: Auto-publish content from RSS feeds.
- Geo-targeting and CTA Buttons: Use network-specific features like geo-targeting for Instagram and CTA buttons for Google Business Profiles.
Conclusion
In summary, Sendible is an all-in-one social media management tool that offers a wide range of features to help you schedule content, collaborate with teams, analyze performance, monitor social media activity, and engage with your audience efficiently. Its user-friendly interface and extensive integrations make it a valuable asset for social media managers and professionals.