Product Overview of SurveyMonkey
SurveyMonkey is a comprehensive online survey and feedback collection platform designed to help individuals, businesses, and organizations gather, analyze, and act on data from various audiences. Here’s a detailed look at what the product does and its key features and functionality.
What SurveyMonkey Does
SurveyMonkey enables users to create, distribute, and analyze surveys and forms efficiently. It is used for a wide range of purposes, including market research, customer feedback, employee engagement, and more. The platform provides tools to design surveys, collect responses, and generate actionable insights.
Key Features
Survey Management
- Survey Builder: Users can create surveys from scratch or use pre-written questions from the Question Bank. The platform offers one-click templates, bulk survey options, and scheduling features to streamline the survey creation process.
- Question Types: SurveyMonkey supports a variety of question formats, including multiple-choice, rating scales, open-ended questions, and more.
Survey Customization
- Branching/Skip Logic: This feature allows users to create more intelligent surveys by skipping respondents to future questions or pages based on their previous answers. Advanced branching logic can be applied based on multiple conditions, such as respondent answers, custom data, or survey language.
- Branding: Users can customize survey colors, logos, and URLs to match their company branding, ensuring a consistent and professional appearance.
- Multimedia Support: Surveys can include videos, photos, or other rich media to enhance engagement and clarity.
- Multilingual Surveys: Surveys can be created in different languages, facilitating global feedback collection.
Survey Insights and Analytics
- Reporting & Analytics: The platform provides robust reporting and analytics tools, including data exporting, BI tools integration, and custom reports and dashboards. Users can analyze data across multiple surveys and monitor key metrics over time.
- Custom Variables and Piping: Features like custom variables and question & answer piping allow for the insertion of respondent information and previous answers into later questions, enhancing the survey experience and data quality.
Distribution and Integration
- Survey Distribution: Surveys can be sent to a global panel of over 335 million people with 200 targeting options. Integrations with platforms like MailChimp, HubSpot, Zoom, Google Drive, Microsoft Teams, and Constant Contact enable seamless workflow automation.
- API and Customization: Users can leverage the SurveyMonkey API to build and customize their own integrations and workflows.
Enterprise Features
- IT Administration and Security: SurveyMonkey Enterprise offers features such as single sign-on (SSO), user controls and permissions, HIPAA and GDPR compliance, ensuring secure and compliant data collection.
- Multi-Survey Analysis: This feature allows users to combine and analyze data from multiple surveys, providing a comprehensive view of key metrics and trends.
Additional Functionality
- Templates and Design: Users can choose from a wide range of templates and customize the design of their surveys, including logos, brand colors, and fonts. The platform also supports multi-page forms to organize surveys into sections.
- Logic Features: Besides branching logic, SurveyMonkey offers features like page skip logic, disqualification logic, question randomization, and block randomization to minimize order bias and improve data quality.
- Collaboration: Surveys can be shared with others for collaborative design, distribution, and result analysis. Users can also invite feedback on survey designs before finalizing them.
In summary, SurveyMonkey is a powerful tool for creating, distributing, and analyzing surveys, offering a wide array of features to ensure high-quality data collection and actionable insights. Its flexibility, customization options, and robust analytics make it a trusted solution for both individual users and large enterprises.