Overview of SurveySparrow
SurveySparrow is a comprehensive, cloud-based omnichannel experience management platform designed to help businesses collect, analyze, and act on customer and employee feedback in real-time. This platform is tailored to cater to the needs of organizations of all sizes, from budding startups to full-fledged enterprises.
Key Features and Functionality
Survey Types and Distribution
- Conversational Surveys: SurveySparrow offers chat-like surveys and conversational forms that make the survey-taking experience engaging and user-friendly, resulting in up to 40% higher response rates.
- Classic Surveys: Traditional surveys that ask one question at a time are also available.
- Offline Surveys: The platform includes an offline survey app that allows data collection even without an internet connection, making it ideal for remote or internet-free areas.
- NPS Surveys: Net Promoter Score (NPS) surveys help measure customer sentiment with a single question, accompanied by NPS Word Cloud and Sentiment Analysis for deeper insights.
- 360 Feedback Surveys: These surveys evaluate employee performance across various competencies and help create personalized development plans.
Customization and Branding
- Multilingual Surveys: Surveys can be translated into multiple languages to cater to a diverse audience.
- Custom Workflows: Users can create custom workflows using conditional logic branching, skip logic, and display logic to personalize the survey experience.
- White Labeling: The platform allows for complete customization, including branding, CSS styling, and the use of a custom domain to maintain brand identity.
Data Analysis and Reporting
- Real-Time Reporting: SurveySparrow features a robust reporting module that provides real-time insights, allowing users to filter responses based on various criteria such as questions, answers, and survey share methods. Reports can be scheduled and exported in formats like PDF, Excel, and SPSS.
- Dashboards and Visualization: Customizable dashboards enable users to visualize data effectively, with the ability to cross-tabulate responses and download widgets in JPEG and PNG formats.
Automation and Integration
- Automation: The platform offers automation features, including recurring surveys, ticket management, and workflows that can be extended using APIs, webhooks, and integrations with everyday applications.
- Integrations: SurveySparrow integrates with popular tools like Salesforce, Hubspot, Google Contacts, and Intercom, making it easy to manage and import contact details.
Security and Access Management
- Single Sign-On (SSO): Users can log in securely using SSO, ensuring a hassle-free and secure login experience.
- IP Restriction: The platform allows IP whitelisting to restrict account access to trusted locations and networks, and surveys can be password-protected for added security.
- GDPR Compliance: SurveySparrow is GDPR compliant, ensuring that data collection and storage adhere to strict privacy regulations.
Audience Management
- Audience Lists: Users can import and manage contact details, creating custom audience lists based on criteria such as job titles, geographical location, and age groups.
- Survey Sharing: Surveys can be shared via multiple channels, including email, social media, web links, embedded options, scannable QR codes, and Slack.
Conclusion
In summary, SurveySparrow is a powerful tool that enhances the feedback collection and analysis process, offering a wide range of features to drive customer loyalty, improve employee performance, and streamline business processes through automation and integration. Its flexibility, customization options, and robust analytics make it an invaluable asset for any organization seeking to improve its customer and employee experiences.