What is Talkwalker Alerts?
Talkwalker Alerts is a free online monitoring service designed to notify users about new mentions of their brand, products, competitors, or specific keywords across the internet. This tool is often considered a more advanced and customizable alternative to Google Alerts.
Key Features
Monitoring Capabilities
Talkwalker Alerts scans various online platforms, including news websites, blogs, forums, and social media platforms like Twitter, to capture every mention of the specified keywords or brand names.
Customization
Users can customize their alerts by selecting the type of sources they want to receive results from, such as news, Twitter, blogs, or discussion forums. Additionally, alerts can be set up in 22 different languages.
Boolean Operators
To refine searches and reduce irrelevant results, Talkwalker Alerts supports the use of Boolean operators (AND, AND NOT, OR, and brackets) to make searches more specific.
Alert Frequency
Users can choose how often they receive alerts, whether it is “As it happens,” daily, or weekly. This flexibility helps in managing the volume of notifications.
Advanced Filtering
Talkwalker Alerts allows users to filter results to receive only the most relevant mentions. For example, users can opt for “Only the best results” to avoid inbox clutter, especially when choosing the “As it happens” frequency.
Integration Options
Alerts can be delivered via email, RSS, or through a Slack integration, ensuring users stay connected and informed wherever they are.
Functionality
Setting Up Alerts
Setting up Talkwalker Alerts is straightforward and quick. Here are the steps:
- Enter the topic or keyword into the search bar.
- Provide an email address to receive the alerts (which can be any email address, not necessarily linked to a specific account).
- Choose the type of sources (news, Twitter, blogs, etc.).
- Select the language for the results.
- Decide on the frequency of the alerts.
- Use the preview feature to ensure everything is correct and then create the alert.
Use Cases
Talkwalker Alerts is versatile and can be used for various purposes, including:
- Brand Monitoring: Track mentions of your brand, products, or services to stay informed about public sentiment and respond promptly to any issues.
- Competitor Monitoring: Keep track of competitors’ activities, products, and initiatives to make informed business decisions.
- PR Tracking: Monitor the success of PR efforts and stay updated on industry trends and news.
- Customer Acquisition: Use alerts to stay informed about potential clients and tailor client pitches with valuable insights.
- Crisis Management: Identify negative mentions quickly to prepare for and manage potential crises.
Benefits
Talkwalker Alerts saves time and increases productivity by automating the process of monitoring online mentions. It provides advanced social media analytics, helping users focus on the most important online conversations and tweets. The tool is free, easy to set up, and highly customizable, making it a valuable resource for businesses, marketers, and individuals looking to manage their digital footprint effectively.