Product Overview: Trackur
Trackur is a comprehensive online reputation monitoring and social media tracking tool designed to help individuals and businesses manage and enhance their online presence. Developed by Andy Beal, a specialist in online reputation management, Trackur offers a robust set of features that go beyond basic monitoring to provide in-depth insights and analytics.
What Trackur Does
Trackur is designed to monitor and track mentions of your brand, keywords, and relevant topics across a wide range of online platforms. This includes mainstream media, social media sites such as Twitter, Facebook, and Google , as well as blogs, forums, and other online sources. The tool helps users stay informed about what is being said about their brand, competitors, and industry, enabling them to manage their online reputation effectively.
Key Features and Functionality
- Comprehensive Monitoring: Trackur monitors millions of sources, including news articles, blogs, social media platforms, images, videos, and more. It tracks sites like Digg, del.icio.us, and other social bookmarking platforms, providing a holistic view of online conversations.
- Real-Time Results and Statistics: Users receive real-time updates and detailed statistics on their searches, allowing for immediate action and decision-making.
- Advanced Search Capabilities: The platform offers advanced search features that allow users to set up multiple searches, add filter keywords, save discovered items, and sort results as needed. This includes the ability to create complex search queries and integrate results with other tools via the Trackur API.
- Customizable Reporting and Dashboards: Trackur provides white-labeled dashboards that can be customized to focus on key performance indicators (KPIs) relevant to your business. Users can generate tailored reports, export data in formats like Excel, CSV, and RSS/XML, and receive updates via email or RSS alerts.
- Sentiment Analysis and InfluenceRank: The tool includes sentiment analysis to gauge the tone of conversations about your brand and InfluenceRank dashboards to identify who is driving the conversations.
- User-Friendly Interface: Trackur features a clean and visually appealing interface that makes it easy to access important KPIs and analytics. The dashboard is designed for users who love analyzing data, providing immediate access to numbers, stats, and visually engaging graphs.
- Flexible Pricing Plans: Trackur offers several pricing tiers to accommodate businesses of different sizes, including Premium, Plus, and Ultimate plans, ensuring that users can choose a plan that aligns with their needs and budget.
- Support and Integration: The platform provides email and phone support, and users can integrate Trackur’s results with their own services or tools using the Trackur API. This allows for seamless integration with existing systems and workflows.
Benefits
- Efficient Monitoring: Trackur automates the process of monitoring online conversations, saving time and effort compared to manual searches or using tools like Google Alerts.
- Data-Driven Decisions: With comprehensive analytics and customizable reporting, users can make informed decisions to improve their social media strategy and maintain a positive online reputation.
- Proactive Reputation Management: By staying informed about what’s being said about their brand, users can proactively address any issues and maintain a strong online presence.
In summary, Trackur is a powerful tool for anyone looking to monitor and manage their online reputation and social media presence effectively. Its advanced features, customizable dashboards, and flexible pricing plans make it an excellent choice for businesses of all sizes.