UserTesting is a comprehensive platform designed to help organizations gain valuable insights into their customers’ experiences through real-time, human feedback. Here’s a detailed overview of what the product does and its key features:
What UserTesting Does
UserTesting enables companies to understand their customers’ interactions with their products, services, and experiences by providing video-first experience testing. This platform allows organizations to collect feedback on various aspects, including websites, mobile apps, prototypes, and even real-world experiences. The goal is to facilitate customer-centric decision-making by offering rapid and actionable insights.
Key Features and Functionality
Test Types and Capabilities
- Moderated & Unmoderated Studies: Conduct both moderated and unmoderated tests to gather feedback. Unmoderated tests include surveys, think-out-loud sessions, and other interactive methods.
- A/B Testing: Compare different versions of your product or website to determine which performs better.
- Website and Mobile App Testing: Test your websites, mobile apps, and their respective store listings at any stage of development, from prototypes to published versions. No SDK integration is required for mobile app testing.
- Usability Testing: Evaluate the usability of your website or app through first-click testing, click tests, and other usability metrics.
- Real-World Experience Testing: Conduct tests on real-world experiences such as shop-alongs, product unboxing, and multi-channel customer interactions.
Tools and Analytics
- Test Builder and Template Gallery: Easily set up tests using pre-designed templates and a user-friendly test builder.
- Advanced Demographic Filters and Screener Questions: Ensure that your tests are conducted with the right audience by using advanced demographic filters and customizable screener questions.
- Sentiment Analysis and Interactive Path Flows: Analyze user reactions and emotions through sentiment analysis and visualize user journeys with interactive path flows and click maps.
- Card Sorting and Tree Testing: Use these tools to understand how users categorize and navigate through your content.
Integration and Collaboration
- Integrations: Seamlessly integrate with tools like Slack, Teams, Jira, Figma, and Miro to enhance collaboration and workflow efficiency.
- Dashboard and Metrics: Access a comprehensive dashboard to view and analyze test results, including transcripts and video recordings.
Customization and Security
- Custom Audiences and Tasks: Onboard and manage custom audiences, and create specific questions and tasks tailored to your needs.
- Secure Prototype Testing: Ensure the security of your prototypes and unpublished content through secure testing environments.
User-Friendly Interface
- The platform is known for its user-friendly interface, which allows even beginners to set up tests quickly and efficiently, reducing the learning curve and operational delays.
Contributor Network
- UserTesting has a global opt-in network of 1.5 million contributors who are vetted through quality tests and continuously monitored to ensure high-quality feedback.
By leveraging these features, UserTesting helps organizations identify pain points, understand customer thoughts and feelings, validate design decisions, and influence stakeholders to make improvements, ultimately enhancing the overall customer experience.