Product Overview: Raya
Raya is an exclusive, membership-based social network and dating app launched in 2015 by Daniel Gandelman and Atlas Benjelloun. Designed primarily for individuals in creative industries, celebrities, high-profile professionals, and internet personalities, Raya offers a unique blend of dating, professional networking, and social discovery.
Key Features
Exclusivity and Membership
Raya stands out for its stringent membership criteria. Prospective users must go through an application process, which includes filling out basic questions and often involves verification of their identity, job, net worth, and connections to other members. Membership is granted only after approval by existing members, ensuring an exclusive and curated community.
Profile Creation
Users create profiles by linking their Instagram account, which serves as a form of identity verification. Profiles are presented as a slideshow of photos set to the user’s choice of music, providing a multi-sensory experience. Written bios are optional, but users are encouraged to maintain an active and reflective Instagram profile as it is visible to potential matches.
Matching and Messaging
Raya operates on a swipe, match, and message system similar to other dating apps. However, it offers additional features such as the ability to pay for direct messages to users you haven’t matched with yet. This pay-to-play feature allows for more proactive engagement.
Directory and Search
The app includes a comprehensive directory feature that allows users to search for other members based on various filters such as location, interests, profession, and preferences. This feature is not only useful for finding compatible matches but also serves as a valuable tool for professional networking and hiring.
Privacy and Security
Raya prioritizes user privacy with strict guidelines. Users are warned against screenshotting profiles or sharing conversations on other social media platforms, with violations potentially leading to removal from the app. This ensures a safe and discreet environment for its high-profile users.
Social and Work Modes
Raya offers “social mode” which allows users to see members in their immediate vicinity, facilitating quick meet-ups. Additionally, “work mode” is available for those more interested in professional networking than dating.
Global Reach
Unlike many dating apps that focus on geographical proximity, Raya enables users to connect with others globally, based on shared interests and preferences. This global reach is a significant advantage for users seeking diverse connections.
Subscription and In-App Purchases
Raya operates on a monthly membership fee, with various subscription tiers available, including a basic membership at $24.99 and a premium Raya membership at $49.99. Additional in-app purchases include features like skipping the waitlist, extra likes, and direct requests.
Functionality
- Networking and Social Discovery: Beyond dating, Raya facilitates professional networking and social connections, making it a multifunctional platform.
- User Engagement: Features like the directory, social mode, and work mode enhance user engagement and satisfaction.
- Privacy and Authenticity: Strict privacy rules and verification processes ensure a safe and genuine environment for users.
- Global Connectivity: Users can connect with others worldwide, based on shared interests and preferences.
Overall, Raya’s unique blend of exclusivity, multifunctional features, and strong emphasis on privacy makes it a standout in the dating and networking app market.