FERMÀT is a cutting-edge commerce experience platform designed to help brands and direct-to-consumer (DTC) companies optimize and personalize their post-click experiences, aligning them seamlessly with their advertising efforts.
What FERMÀT Does
FERMÀT enables brands to create, measure, and adapt their post-click experiences as quickly and efficiently as they create ads. This is achieved by leveraging AI capabilities and proprietary commerce-graph data, allowing for the creation of infinitely adaptive stores that evolve with each visitor and each step in the buying journey.Key Features and Functionality
Funnel Creation and Optimization
- FERMÀT allows users to build entire post-click experiences, including landing pages, embedded Product Detail Pages (PDPs), and custom carts, in minutes rather than weeks. This is facilitated through drag-n-drop modules and proven Conversion Rate Optimization (CRO) templates.
Personalization and Merchandising
- Users can personalize product catalogs and shoppable grids, tailoring each PDP to the landing page it is paired with. This includes the ability to use different images, descriptions, and offers than what exists on the core Shopify site.
Dynamic and Adaptive Experiences
- FERMÀT’s AI-enabled shop creation and optimization ensure that every element of the funnel is tailored and targeted to match the click that drove it. This includes features like upsells, shipping thresholds, and incentives to increase Average Order Value (AOV) and Conversion Rates (CVR).
Experimentation and Testing
- The platform supports A/B or multivariate testing in a controlled environment without affecting the main Shopify or Salesforce storefront. This allows for incrementality reporting and accurate data collection through same-session and in-unit testing.
Forever Links
- FERMÀT Forever Links are dynamic URLs that can be mapped and rerouted to any destination, enabling continuous experimentation without triggering live ads to re-enter the learning phase. This maintains social proof and algorithm learnings while optimizing the post-click experience.
Analytics and Reporting
- The platform provides funnel-level metrics and reporting, allowing users to track every metric and identify bottlenecks in the customer flow. The Shops dashboard visually represents customer progression through the purchase funnel.
Audience Alignment
- FERMÀT aligns in-platform audiences with personalized shopping journeys, automatically merchandising products and collections to give every visitor a tailored click-to-purchase experience.
Integration and Ease of Use
- The platform operates on a subdomain of the user’s site, connecting acquisition and retention channels with the ecommerce checkout seamlessly. It also introduces new modules regularly, such as the Large Image Carousel, Accordion module, and YouTube Embed module, to enhance customization and user experience.