Introduction to Tilda
Tilda is a versatile website builder designed to help users create a variety of online projects, including websites, landing pages, online stores, and special projects, without the need for extensive coding knowledge.
Core Mechanics: Blocks
At the heart of Tilda is its block-based system. This modular editing mechanism allows users to build websites by selecting and customizing pre-designed blocks from a library of over 450 options. These blocks are categorized by function or meaning (e.g., cover, product reviews, “our team”) to facilitate easy navigation and selection. Users can customize blocks using the “Content” and “Settings” areas, enabling direct text editing, image replacement, and adjustments to visual parameters.
Key Features and Functionality
Readability and Responsiveness
Tilda emphasizes typography and ensures that all blocks are balanced for optimal readability. Additionally, the platform automatically optimizes pages for tablets and smartphones, making responsiveness seamless.
Data Collection Forms
Tilda offers a robust form-building tool with various form types (vertical, horizontal, pop-up, and step-by-step). These forms can include multiple fields such as drop-down lists, checkboxes, phone numbers, and file attachments. Special fields like ‘Split’ and ‘Calculator’ enhance functionality, particularly for e-commerce sites. Forms can be integrated with services like MailChimp, UniSender, SendGrid, and CRM systems like Trello, Pipedrive, and AmoCRM.
Email Campaign Builder
Users can create and send professional-looking emails using Tilda’s email constructor. This feature integrates with popular email services, allowing users to send emails directly from the Tilda interface or download HTML templates for use elsewhere.
Shopping Cart and eCommerce Tools
Tilda allows users to add a universal shopping cart to their website, enabling the sale of both goods and services. The cart is integrated with customizable order forms, automatic sum calculations, and options for delivery and promo codes. The platform also includes a Product Catalog for easy stock management, automated stock reduction, and product variant management.
Accessibility
Tilda can be enhanced with an Accessibility Widget that includes over 52 features to improve website accessibility for users with various impairments. This widget supports WCAG 2.0, 2.1, and 2.2 guidelines and includes features like screen readers, voice navigation, and accessibility profiles.
Customization and Development
For web developers, Tilda offers the ability to add bespoke HTML, JavaScript, or CSS code to websites using the “Insert HTML” block. This flexibility allows for advanced customization and integration with other services via the Tilda API.
SEO and Analytics
Tilda provides tools for SEO optimization and website statistics tracking. Users can set up SEO settings, connect custom domain names, and monitor website performance metrics.
User-Friendly Interface
The platform features a WYSIWYG editor that is intuitive and easy to use, allowing users to change fonts, colors, images, buttons, and widgets directly on the screen. Tilda also offers AI-generated content suggestions to help users get started quickly.
In summary, Tilda is a powerful and user-friendly website builder that offers a wide range of features and tools to create and manage various types of online projects, from simple websites to complex eCommerce stores, while ensuring accessibility, responsiveness, and customization options.