Product Overview of Banuba AR
Banuba is a cutting-edge computer vision lab specializing in the development of augmented reality (AR) technologies, particularly focused on Face AR solutions. The company’s flagship product, the Banuba Face AR SDK, is designed to integrate advanced AR features into various applications, enhancing user experiences across multiple platforms.
What Banuba AR Does
Banuba’s AR technology is centered around facial recognition and tracking, enabling the creation of immersive and interactive AR experiences. It supports two primary areas: AR communication and AR commerce. This allows users to express themselves creatively and communicate more engagingly, while also empowering brands to showcase their products in a more interactive and appealing manner.
Key Features and Functionality
Facial Detection and Tracking
Banuba’s technology uses a unique 3D math model, known as Face Kernel™, which directly establishes a 3D model of the head without the need to identify 2D points first. This approach enhances accuracy and performance, even on lower-end devices.
Advanced AR Effects
The SDK offers a wide range of AR effects, including:
- Face Filters and 3D Masks: Realistic and interactive face filters and masks that move naturally with the user’s face.
- Makeup and Beauty Features: Advanced face beautification and modification features such as skin smoothing, face reshaping, and makeup application.
- Hair, Eyes, and Skin Recolouring: Tools for changing hair color, eye color, and skin tone.
- Background Remover and Segmentation: Capabilities for removing backgrounds and applying realistic virtual backgrounds without additional hardware.
Virtual Try-On
Banuba’s AR technology includes virtual try-on solutions for eCommerce, allowing customers to try on glasses, jewelry, hats, and other accessories virtually. This feature also extends to makeup and skincare products, providing lifelike representations and predictions of long-term effects based on AI face analysis.
Eye Tracking and Gaze Detection
The SDK includes advanced eye tracking and gaze detection capabilities, allowing for precise detection of eye movements, pupil tracking, and eye states (open or closed). This feature also supports attention tracking and facial motion capture.
Cross-Platform Compatibility
Banuba Face AR SDK is designed to be cross-platform, supporting iOS, Android, HTML5, and Unity. This versatility allows developers to create consistent AR experiences across different devices and platforms, reducing development time and costs.
Performance Optimization
The technology is optimized for performance on various devices, including Apple A9, A10, A11 CPUs and Android devices. It ensures smooth and responsive experiences even on constrained devices, and it supports offline mode, allowing AR features to function without an internet connection.
Customization and Development Support
The SDK provides a user-friendly API, comprehensive documentation, and support resources, making it easy for developers of all skill levels to integrate the technology into their projects. It also offers pre-built AR effects and filters that can be easily customized and integrated, speeding up the development process.
Applications and Use Cases
Banuba’s AR technology is versatile and can be applied in various sectors, including:
- Social Media and Video Conferencing: Enhancing user interactions with face filters and masks.
- eCommerce: Virtual try-on apps for cosmetics, accessories, and other products.
- Beauty and Makeup: Makeup simulators and hairstyle apps with ‘magic-mirror’ product representation.
- Entertainment and Gaming: AR-powered games and interactive experiences.
- Education: Interactive e-learning tools.
Overall, Banuba’s Face AR SDK is a powerful tool that leverages advanced machine learning algorithms and computer vision to deliver high-quality, interactive AR experiences, making it an excellent choice for developers and businesses looking to integrate AR technology into their applications.