What Afternic Does
Afternic provides a platform for domain name sellers to list and manage their domains, and for buyers to discover and purchase these domains. The platform is integrated with a network of partner registrars, enhancing the visibility and sale potential of listed domains.
Key Features and Functionality
Advanced Filtering
Afternic has introduced advanced filtering options to help sellers manage their domain portfolios more effectively. These filters include options to sort domains by Lease to Own status, Buy it Now price, Floor Price, Minimum Offer, and SLD (Second-Level Domain) length. This allows sellers to focus on specific domains that require attention and update them in bulk.
Lead Center
The Lead Center is a central hub for interactions between domain sellers and Afternic’s team of brokers. It provides transparency and communication, enabling sellers to view all inbound inquiries and offers, interact with brokers, and monitor the status of each lead. Key features include customizable columns to display offer and assignee data, and the ability to accept inbound offers, submit counter offers, and update pricing.
Price Request Management
Price Requests, which occur when there is interest in a domain without a listed Buy it Now or Floor price, have been moved to the Lead Center. This change streamlines the negotiation process, allowing brokers to handle these requests more efficiently.
User Interface Adjustments
Afternic has made several UI adjustments to improve navigation and usability. The Portfolio tab now has three main sections: All Domains, Add Domains, and Parking. The Sales section has been introduced to manage pending and completed domain sales, including the Lead Center, Leased Out, and Sold pages. These changes are designed to simplify domain management and sales tracking.
Lease to Own
Afternic offers a Lease to Own option, allowing domains to be sold in installments over a period of time. This feature makes domains more accessible to buyers and provides sellers with an alternative sales method. During the migration from Dan.com, Lease to Own transactions are adjusted to reflect payments made, ensuring a seamless transition.
Custom Landing Pages and Fast Transfer
Sellers can use custom landing pages, similar to those on Dan.com, to enhance the sales process. Additionally, the Fast Transfer option maximizes domain exposure through Afternic’s network, making it easier for buyers to purchase domains quickly.
Automated Ownership Verification
Afternic has implemented automated ownership verification using nameserver and TXT methods, replacing the previous manual verification process. This feature speeds up the listing process and ensures that only verified domains are listed.
Performance and Suggestions
The platform includes tabs for Activity, Performance, and Suggestions. The Performance tab provides sales data, while the Suggestions tab offers recommendations based on GoDaddy valuations to help sellers optimize their listings and sell domains faster.
Portfolio Management
Afternic provides a robust portfolio management system, including a portfolio summary feature that gives a quick overview of the seller’s portfolio. This includes notifications for domains pending review or not listed for sale, helping sellers maintain their portfolio efficiently.
In summary, Afternic is a powerful platform that combines advanced filtering, a centralized Lead Center, improved UI navigation, innovative sales options like Lease to Own, and automated ownership verification to create a seamless and efficient domain buying and selling experience.