Product Overview of Frosmo
Introduction
Frosmo is an AI-driven personalization and recommendation engine designed to enhance website functionality and personalize online user experiences. The platform is tailored for businesses, particularly in the e-commerce and i-gaming sectors, to improve visitor engagement, retention, and conversion rates.
Key Features and Functionality
Enhancing User Experience
The Frosmo Platform focuses on two primary tasks:
- Enhancing the Visitor’s User Experience: It introduces personalized recommendations, content, and modifications to the site to improve engagement and drive visitors towards conversions. For example, it can add a product recommendation slider to the site’s home page to increase visitor interaction.
Tracking Visitor Behavior
- Tracking the Visitor’s Behavior: The platform tracks visitor actions across the user journey, collecting data that is used to implement features enhancing the user experience and generate analytics reports. This includes tracking transactions, which helps in displaying recommendations based on most bought items and generating revenue performance reports.
Core Components
Frosmo JavaScript Library
- This is the Frosmo presence in the front end, running on the visitor’s browser. The library consists of two scripts:
- Frosmo Core Library: Implements core front-end functionality, manages modifications, collects usage data, and fetches content from the back end.
- Frosmo Custom Script: Contains site-specific configurations and code, unique to each site or group of sites. This script runs on top of the Frosmo Core Library and reflects changes made in the Frosmo Control Panel.
Frosmo Back End
- Stores and processes the usage data collected by the Frosmo JavaScript Library. It also stores operational data related to modifications, segments, and other configurable features. The back end provides public APIs for interaction with the Frosmo JavaScript Library and other applications.
Frosmo Control Panel
- The main user interface for customizing sites and monitoring their performance. Here, administrators manage modifications, segments, and analytics data. The Control Panel is where you create and manage the personalization and recommendation strategies for your site.
Key Features
Modifications
- These are the core feature of the Frosmo Platform, allowing you to change the user experience on a page. Modifications can include A/B testing, multi-armed bandit algorithms, and personalization. They are created in the Frosmo Control Panel and delivered to the website through the Frosmo JavaScript Library.
Segmentation
- Allows you to define rules to segment visitors based on their behavior, demographics, or other criteria. The platform automatically places visitors into these segments, enabling targeted modifications and recommendations.
APIs and Integrations
- The platform offers several APIs, including the Message API, Optimizer API, Search API, and Smart Discovery API. These APIs enable communication between the front end and back end, and facilitate integrations with other systems such as web analytics tools, marketing automation systems, and data management platforms.
Personalization and Recommendations
- Frosmo uses AI-driven algorithms to provide dynamic segmentation, algorithm-based content and product recommendations, and rule-based targeting. This ensures that the content and recommendations adapt to every visitor’s actions, enhancing their experience and driving conversions.
Reporting and Analytics
- Provides total transparency into the results of your personalization efforts through the Frosmo Control Panel, Google Analytics, DataStudio, or your preferred analytics platform. This helps in making data-driven decisions and optimizing your strategies.
Implementation and Integration
- Implementation begins with adding the Frosmo tag to the site’s header. Data tracking is facilitated through DataLayer events, following Google’s Enhanced Ecommerce standard. Additional integrations, such as the Frosmo React Connector, are available for full front-end control and seamless integration with existing web applications.
In summary, Frosmo is a powerful tool for businesses aiming to personalize and enhance their online user experiences. With its robust JavaScript library, comprehensive back end, and user-friendly Control Panel, Frosmo offers a versatile solution for dynamic segmentation, AI-driven recommendations, and detailed analytics, all designed to drive engagement and conversions.