Product Overview of Handshake by Shopify
Introduction
Handshake, developed and operated by Shopify, is a wholesale marketplace designed to streamline and enhance the wholesale purchasing process for both suppliers and retailers. This platform integrates seamlessly within the Shopify ecosystem, allowing businesses to manage their wholesale operations efficiently and effectively.
What Handshake Does
Handshake is a B2B wholesale marketplace where suppliers can sell their products in bulk to retailers. It connects wholesalers with retailers, enabling them to source unique and high-quality products directly within the Shopify environment. This platform is aimed at making business operations more streamlined, increasing sales, and fostering lasting relationships between suppliers and retailers.
Key Features and Functionality
Integrated Platform
Handshake operates entirely within the Shopify ecosystem, allowing suppliers to manage their wholesale business using the same backend and tools they are familiar with on Shopify. This integration ensures that inventory, billing, and orders are all managed in one place.
Curated Product Selection
Handshake features a curated selection of products from handpicked suppliers, ensuring that only high-quality and unique items are available to retailers. This includes various product categories such as Apparel, Jewelry, Beauty, Food & Drink, and more.
Streamlined Order Management
The platform offers advanced order management features, including the ability to set up personalized shopfronts, process orders, and keep in touch with clients. Retailers can use the “Quick Order” function to add multiple items to their shopping carts quickly by entering SKU numbers or product names, reducing the time and potential for human errors.
Real-Time Order Tracking
Both buyers and sellers can monitor the progress of orders in real-time, from placement to delivery, ensuring that orders are processed correctly and promptly.
Customizable Order Processing
Suppliers can configure order processing routines, such as manual approval for large orders or automated shipping, to streamline their operations and minimize mistakes.
Fee-Free Sales
Handshake offers a “fee-free” guarantee, meaning suppliers retain 100% of the revenue from their sales on the platform.
Relationship Building
The platform facilitates direct interactions between suppliers and retailers, allowing them to form lasting and scalable relationships. Suppliers can connect with experienced retailers, understand their requirements better, and showcase their products to a broader audience.
Marketing and Exposure
Handshake provides features like New Arrivals catalogs and weekly emails to showcase new and unique products, helping suppliers gain more exposure and attract new business. The platform also allows suppliers to list their own businesses in a searchable directory, making it easier for retailers to find them.
Benefits
- Increased Sales: Handshake provides buyers with a curated look book of products, enabling faster access to better products and increasing sales opportunities.
- Unique Brand Products: The platform highlights handpicked and curated shops that stock in-trend items, ensuring retailers have access to distinctive and high-quality products.
- Expanded Customer Base: Suppliers can expand their customer base and boost revenue by showcasing their products to more merchants within the Shopify ecosystem.
In summary, Handshake by Shopify is a powerful wholesale marketplace that simplifies B2B transactions, enhances supplier-retailer relationships, and provides a seamless integration within the Shopify environment, making it an invaluable tool for both suppliers and retailers.