Iterable Overview
Iterable is a comprehensive cross-channel customer engagement platform designed to help marketers and businesses create unified, personalized, and effective customer experiences across various communication channels.
What Iterable Does
Iterable enables companies to engage their customers through multiple channels, including email, SMS, embedded messages, in-app messages, push notifications, and web push notifications. The platform is tailored to automate marketing communications, grow the customer base, boost engagement, and increase user lifetime value.
Key Features and Functionality
Messaging
Iterable offers sophisticated messaging capabilities through several types of campaigns:
- Blast Campaigns: Standard marketing campaigns sent to all users in a list, which can be scheduled according to your or your users’ time zones.
- Triggered Campaigns: Campaigns triggered by specific user actions or events, such as adding a user to a list or a user taking a particular action on a website or mobile app.
- Journeys: Customizable, multi-step interactions with users, built using a drag-and-drop interface in Studio. Journeys include entry rules, messages, delays, and user profile updates.
Content
Iterable allows for the creation and management of various content types:
- Templates: Blueprints for messages that can include static text, HTML, Handlebars logic, personalization, and references to data feeds.
- Snippets: Reusable content across templates.
- Catalogs: Data storage that can be queried at send time to customize messages.
- Data Feeds: Fetch data from external systems to personalize campaigns in real-time.
Audience
The platform focuses on user management and segmentation:
- Segmentation: Create groups of users based on properties and events to target specific audiences.
- Lists: Static or dynamic lists offering flexibility in audience membership.
- Contact Lookup: Access to user profile pages to view profile fields, event history, and manage list membership.
Insights
Iterable provides robust analytics and insights tools:
- Messaging Insights: Aggregate performance metrics of campaigns to identify trends and shape marketing strategies.
- Dashboard: Customizable analytics hub with drag-and-drop data visualization widgets.
- Predictive Goals: Identify customers likely to convert on business goals, enabling targeted experiences.
- Reports: Create and export performance metrics for campaigns and journeys.
Integrations
The platform supports extensive integrations:
- Third-party Integrations: Connect with services like Segment, Mixpanel, Google Analytics, and more.
- API Keys: Manage user data, track events, and trigger campaigns.
- System Webhooks: Send data to external systems based on events.
- Journey Webhooks: Send data to external systems as part of an Iterable journey.
Data Management
Iterable’s latest features include advanced data management capabilities:
- Smart Ingest: An intuitive UI to automate importing valuable data like user attributes and product catalogs directly from cloud data platforms, co-developed with Hightouch.
- Data Schema Management: An interface to manage and control data structure easily.
AI-Powered Capabilities
Iterable is equipped with comprehensive AI capabilities:
- Customizable Predictive Goals: Identify which customers are most likely to convert on business goals.
- Generative AI and AI-Driven Optimization: Optimize send times and channels at the user level, and build predictive audiences to drive improved business outcomes.
Design and Delivery
The platform allows for easy design and delivery of communications:
- Studio: A drag-and-drop interface to create full lifecycle journeys quickly.
- Dynamic Content Engine: Personalize communications at scale using the Catalog feature.
- Multi-Channel Support: Connect with customers across mobile, email, SMS, and web channels.
Enterprise-Ready
Iterable is built with enterprise-grade security, compliance, and control:
- Industry-Best Security Protocols: Ensures operations are protected and compliant.
- Operational Scalability: Safeguards to ensure smooth operations.
Conclusion
In summary, Iterable is a powerful tool for marketers, offering a wide range of features to automate, personalize, and optimize customer engagement across multiple channels, all while leveraging advanced data management and AI capabilities.