Metrilo Overview
Metrilo is an all-in-one analytics, CRM, and email marketing platform designed to help ecommerce stores grow by leveraging their data effectively.
What Metrilo Does
Metrilo is tailored for ecommerce brands, particularly those looking to optimize their marketing efforts, enhance customer retention, and drive growth. The platform integrates seamlessly with your website, providing a comprehensive suite of tools to analyze, act on, and improve your ecommerce operations.
Key Features and Functionality
Ecommerce Analytics
Metrilo offers a specialized dashboard that provides real-time insights into key performance indicators (KPIs) such as unique visitors, conversion rates (split by device), actual revenue, successful orders, customer lifetime value (LTV), new and valuable customers, cart abandonment rates, average order value, and top-performing products.
Revenue Analysis
The Revenue Analysis feature allows you to explore your revenue channels in detail, including breakdowns by acquisition sources, new vs. returning customers, devices, marketing campaigns, referrals, and payment methods. This helps in identifying the most profitable revenue streams.
Traffic and Conversion Reports
Metrilo’s Traffic Report helps you identify the most efficient acquisition channels by tracking real sales and excluding orders with unwanted statuses. The Conversion Funnel Analysis identifies leaking steps in the sales process, enabling you to optimize the conversion rates across different devices, referral channels, and marketing campaigns.
CRM and Customer Behavior
The platform tracks visitor and customer behavior automatically, creating detailed customer profiles that include order history, product interactions, and on-site behavior. The “People” feature allows you to tag customers, add notes, create customer lists using over 30 filters, and send personalized emails.
Marketing Optimization
Metrilo provides tools for marketing optimization, including real-time data on marketing efforts and sales. You can analyze the effectiveness of your marketing channels, identify issues with website conversions, and see device-specific conversion rates. It also offers a funnel report to spot opportunities for improvement in the sales funnel.
Email Marketing
The built-in email marketing system enables deep customer segmentation, allowing you to send personalized and automated emails. Features include welcome series, drip campaigns, coupons and promos, cross- and up-sells, and abandoned cart emails. Emails can be triggered based on customer actions and timed to optimize open and conversion rates.
Automated and Targeted Campaigns
Metrilo allows you to segment your customers based on characteristics and behaviors, creating and sending targeted email campaigns directly from the platform. Automated emails can be set up for various scenarios, such as welcome series, abandoned carts, and cross-sell campaigns.
Customer Retention
The platform focuses on improving customer retention through features like automated emails, customer feedback forms, and real-time sales data. This helps you connect with customers at critical moments, enhancing their experience and encouraging repeat sales.
Smart Assistant
Metrilo includes a smart Assistant that acts as an extra employee, reading the data and recommending courses of action. This feature singles out opportunities and provides recommendations, saving time and serving as a valuable ally for your ecommerce business.
Conclusion
In summary, Metrilo is a powerful tool that combines analytics, CRM, and email marketing to provide ecommerce stores with the insights and actions needed to grow their business, optimize marketing efforts, and enhance customer retention.