Overview of OroCommerce
OroCommerce is a comprehensive, open-source B2B eCommerce platform designed specifically for mid-market and enterprise businesses. It is tailored to support the unique needs of business-to-business transactions, offering a robust set of features that enhance operational efficiency, customer experience, and sales performance.
Key Features and Functionality
B2B Specific Capabilities
- Corporate Account Management: Manage corporate accounts with multiple sub-departments, business units, and geographic locations, providing unique experiences for each entity.
- Custom Catalogs and Price Lists: Personalize product catalogs and price lists for specific companies, business units, or individual buyers. This includes multiple price lists with various pricing tiers and international currencies.
- Configure-Price-Quote (CPQ) Processes: Enable online buyers to request quotes, negotiate pricing, and place orders, while sales representatives can respond to RFQs and create online purchase orders.
Operational Efficiency
- Workflow Engine: Create custom workflows to digitize both customer-facing and back-end processes, such as checkout experiences, order submission, sales follow-ups, and order fulfillment logistics.
- Inventory Management: Track product availability across multiple warehouses, update inventory in real-time, and integrate with Enterprise Resource Planning (ERP), Warehouse Management Systems, and Product Information Management (PIM) tools.
- Tax Management: Set up tax rules per customer, customer group, product, or product category for different jurisdictions, with support for integration into third-party tax systems.
Customer Experience
- Personalized Shopping Experiences: Provide tailored shopping experiences with multiple shopping lists, quick ordering options, and the ability to save and work on multiple lists for future use.
- Mobile and Online Ordering: Enable online and mobile ordering with multiple payment options and terms, enhancing the overall buying experience.
- Customer Portal: Offer self-service capabilities through personalized dashboards where buyers can manage their accounts, specify delivery terms, adjust payment options, and check order status.
CRM and Sales Enablement
- Built-in CRM: OroCommerce includes a built-in CRM system that integrates seamlessly with the eCommerce platform, providing a 360-degree view of customer interactions across marketing, sales, and customer support.
- Sales and Marketing Tools: Features include lead and opportunity management, personalized promotions, and case tracking capabilities to support top-notch customer service.
Integration and Deployment
- Open Source Technology: Utilizes open-source technology with dynamic APIs, allowing for customization and configuration of up to 30% of the platform’s functionality beyond the 70-80% provided out-of-the-box.
- Deploy-Anywhere Approach: Supports deployment in any cloud environment and on-premises, offering flexibility in infrastructure choices.
- Integration with Other Systems: Extensive set of open APIs for integration with various services and technologies, including ERP, PIM, shipping, payment, and loyalty systems.
Security and Compliance
- High Security Standards: Ensures compliance with GDPR, PCI DSS, and SOC 2 Type II certification, providing a secure environment for transactions.
Recent Enhancements
- OroCommerce 6.0: The latest version includes enhancements such as AI-powered product recommendations, improved price and search management, integration with Salesforce CRM, and new storefront themes.
OroCommerce is designed to futureproof businesses by automating current operations and scaling effortlessly for future growth. Its comprehensive set of B2B-focused features, flexible workflow engine, and seamless CRM integration make it an ideal solution for distributors, manufacturers, wholesalers, and large retailers looking to enhance their online B2B commerce capabilities.