Product Overview of Piwik PRO
Piwik PRO is a comprehensive analytics suite designed to help marketers, analysts, and businesses collect, analyze, and activate their web and app data while ensuring stringent privacy and security standards.
What Piwik PRO Does
Piwik PRO is an all-inclusive platform that enables users to track and analyze user behavior on their websites and applications. It is particularly tailored for industries such as finance, healthcare, education, government, and e-commerce, where data privacy and compliance are paramount. The platform offers a range of tools to provide valuable insights into user interactions, helping businesses optimize their strategies, improve user experience, and comply with global data protection regulations.
Key Features and Functionality
Analytics and Reporting
- Piwik PRO offers detailed analytics, including standard audience, acquisition, and behavior reports, as well as custom reports and real-time dashboards. It also includes advanced features like funnel reports, user flow reports, and multi-channel attribution.
Tag and Consent Management
- The platform includes a built-in Tag Manager, allowing users to create, test, and deploy tags quickly and efficiently. The Consent Manager ensures that data collection is compliant with regulations such as GDPR, CCPA, and HIPAA by obtaining valid consents from visitors before tracking tags are activated.
Data Ownership and Control
- Users have 100% control over the collected data, with no monetization or reuse by Piwik PRO. This ensures that businesses can manage and utilize their data as they see fit, with options for data import, export, and API access.
Privacy and Security
- Piwik PRO adheres to the highest privacy and security standards, offering compliance with various global regulations like GDPR, ePrivacy, LGPD, and CCPA. It provides features such as data anonymization, secure EU cloud hosting, and dedicated database and hardware options.
Customer Data Platform (CDP)
- Available in the Enterprise plan, the Customer Data Platform (CDP) unifies customer data from various platforms, enables audience segmentation, and facilitates automated data activation across marketing platforms.
Performance and Scalability
- The Core plan supports up to 500,000 actions per month and 14-month data retention, while the Enterprise plan offers higher limits, including up to 1 billion actions per month and 25 months or more of data retention. Users can also utilize the platform on up to 10 sites and apps in the Core plan, or an unlimited number in the Enterprise plan.
Integrations and Customization
- Piwik PRO integrates with various tools such as Google Ads, Google Search Console, and other marketing platforms. It also offers custom dimensions, variables, event tracking, e-commerce tracking, and A/B testing, providing a highly customizable analytics solution.
Support and Onboarding
- The platform offers automated onboarding, community forum support, and help center materials in the Core plan. The Enterprise plan includes a dedicated account manager, personalized onboarding, training, and ongoing support, along with extra professional services for custom add-ons.
In summary, Piwik PRO is a robust analytics suite that combines powerful analytics tools with stringent privacy and security features, making it an ideal solution for businesses that require detailed user insights while ensuring full compliance with global data protection regulations.