Product Overview of Pixlee (now part of Emplifi)
Pixlee, now integrated into the Emplifi platform, is a comprehensive customer-powered commerce solution designed to help marketers and ecommerce executives leverage user-generated content (UGC), influencer marketing, and text-based customer feedback to enhance their marketing and sales strategies.
Key Functionality
- User-Generated Content (UGC) Management: Pixlee allows brands to collect, curate, publish, and optimize UGC from customers, influencers, and employees. This includes social user-generated content, visual reviews, and checkout comments. The platform features spam and brand protection filtering, image recognition, and product tagging for shoppable displays, all of which can be highly customized and updated in real-time without requiring changes to website code.
- Ratings & Reviews: Pixlee TurnTo’s ratings and reviews solution provides fully indexable reviews for SEO best practices and easy integration with other platforms like social media and mobile apps. It includes tools for capturing more reviews, community Q&A, and visual reviews to display photos and videos alongside text feedback.
- Influencer Marketing: The “Pixlee for Creators” feature enables brands to manage influencer relationships effectively. It allows brands to turn existing customers into advocates, discover new influencers, and grow ambassador communities. The platform includes tools for easy management of influencer content and performance tracking to understand ROI on both campaign and influencer levels.
Key Features
- Shoppable Galleries & Look Books: Pixlee enables brands to create interactive and shoppable galleries of real customer photos and videos on their homepage or landing pages, inspiring higher average order values and product discovery.
- Social Contests & Campaigns: Brands can create, manage, and promote social contests and campaigns to build a brand community and encourage social engagement.
- Email UGC Personalization: The platform allows brands to feature product-specific customer photos in email campaigns to increase email engagement and click-through rates.
- Performance Analytics & Customer Insights: Pixlee provides a full social and content analytics dashboard to track content’s conversion, engagement, and social performance, offering valuable customer insights.
- Seamless Integration: The platform integrates easily with ecommerce platforms like Magento and BigCommerce, allowing for the export of products, tracking of inventory updates, and the addition of UGC widgets to product and category pages without additional technical resources.
Integration with Emplifi
Following its acquisition by Emplifi, Pixlee’s capabilities are now part of Emplifi’s unified customer experience (CX) platform. This integration enhances Emplifi’s social marketing, live commerce, and customer care workflows, enabling brands to amplify authentic customer voices throughout the entire customer journey. This combined platform helps brands close customer experience gaps by providing tools to leverage UGC, ratings and reviews, and influencer marketing, thereby increasing authenticity, relatability, and credibility.