PROS, Inc. is a cloud software company that specializes in offer optimization and revenue management solutions, particularly tailored for industries such as airlines, as well as broader applications in B2B, logistics, energy, food, healthcare, and goods.
What PROS Does
PROS focuses on driving modern commerce by integrating revenue management with eCommerce solutions. For airlines, this involves maximizing revenue across every flight and market through AI-powered revenue management. More broadly, PROS helps businesses optimize their pricing strategies, identify and address profit leaks, and enhance overall financial performance.Key Features and Functionality
Revenue Management and Pricing Optimization
- PROS offers advanced revenue management solutions, including dynamic pricing, sales optimization, and price optimization. These tools help businesses capture customers’ willingness-to-pay and tackle demand fluctuations and market volatility effectively.
AI-Powered Analytics
- The platform leverages AI and data science to provide insights and drive revenue-optimal decisions. This includes advanced forecasting, customer segmentation, and market segmentation to ensure businesses make informed pricing decisions.
Comprehensive Suite of Tools
- PROS includes a wide range of features such as:
- Configure, Price, Quote (CPQ): Streamlines the quoting and pricing process.
- Guided Selling: Helps sales teams to offer the right products at the right prices.
- Contract Management: Manages complex contracts and ensures compliance.
- Demand Forecasting: Predicts demand to optimize inventory and pricing.
- Margin Optimization: Ensures maximum profit margins through optimized pricing and inventory management.
Industry-Specific Solutions
- For airlines, PROS offers specific revenue management solutions that cater to different airline models, including leg-based, segment-based, hybrid, and full-service network carriers. These solutions include RM Essentials, RM Essentials Network Add-on, and RM Advantage, each tailored to different forecasting and fare input needs.
Integration and Security
- PROS applications are deployed in a multi-cloud environment using providers like Microsoft Azure, IBM Cloud, and Amazon Web Services (AWS). The platform is housed in SOC2-certified data centers, ensuring high security, availability, and scalability. It also integrates seamlessly with industry-standard APIs and PSS providers.
Professional Services and Certification
- PROS provides tailored professional services to ensure maximum ROI and operational efficiency. Additionally, they offer an industry-first RM Certification program to upskill teams and maximize the benefits of their revenue management solutions.
Platform Analytics and User Experience
- The PROS Platform includes analytics tools that provide insights into product usage, trends, and adoption levels. This helps administrators drive system efficiency, adoption, and faster ROI. The platform also features enhancements to improve user experience, including easier navigation, filtering, and customization options.