Product Overview of Pure360
Pure360 is a comprehensive email marketing and automation platform designed to help marketers accelerate customer results and enhance customer engagement across multiple channels. Now part of the Spotler Group, Pure360 continues to serve as a leading B2C marketing platform, particularly in the UK and European markets.
What Pure360 Does
Pure360 is tailored to meet the needs of B2C marketers, focusing on delivering powerful omnichannel marketing automation. The platform helps businesses keep their customers informed with updates such as deliveries, appointment reminders, stock information, and order confirmations. It also enables marketers to drive sales, improve customer lifetime value, and enhance overall customer experiences through highly targeted and personalized campaigns.
Key Features and Functionality
Campaign Creation and Management
- Drag & Drop Editor: Allows users to easily build stunning and responsive email campaigns without requiring extensive technical expertise.
- Responsive Templates: Ensures that emails look great on all devices.
- A/B Testing: Enables marketers to test different versions of their campaigns to optimize performance.
Automation and Personalization
- Automation Workflows: Users can create complex automation workflows triggered by various subscriber behaviors and data points, allowing for highly personalized customer journeys.
- Personalization: Marketers can segment their email lists and create highly targeted and relevant campaigns based on customer behavior and preferences.
- Behavioral Targeting: The platform allows for targeting key segments such as unengaged, highest, and lowest spenders.
Multi-Channel Engagement
- Multi-Channel Dynamic Campaigns: Deliver campaigns across email, SMS, mobile, web, and social media channels.
- Social Sharing and Integration: Includes tools for social media contests, viral campaigns, and integration with social platforms to grow databases and engage customers.
Data and Analytics
- PureIntelligence Module: Consolidates all customer data into a single customer view, enabling highly targeted and customer-focused campaigns.
- Real-Time Analytics: Provides real-time insights into campaign performance, helping marketers optimize their strategies.
- Campaign Tracking and Custom Reporting: Allows for detailed tracking and reporting of campaign metrics.
Customer Engagement and Retention
- PureTargeting Module: Increases online sales by re-engaging abandoned shoppers, recovering abandoned carts, and driving repeat purchases.
- PurePromotions Module: Hosts viral contests and campaigns to engage and attract customers, and gain customer insights and segmentation.
Integrations and Support
- Third-Party Integrations: Integrates with systems like Faststats, Magento, Salesforce, and more to enhance campaign effectiveness.
- Dedicated Account Management: Offers personalized support for certain plans, providing a private guide to help businesses deeply integrate Pure360 into their marketing strategy.
Additional Capabilities
- Abandoned Cart Emails: Sends automated emails to customers who have failed to check out their cart items.
- Send Time Optimization: Optimizes the send time for each individual recipient based on when they are most likely to open the email.
- Spam Testing and Deliverability Optimization: Ensures that emails are delivered successfully and avoids spam filters.
Pure360’s robust feature set, combined with its commitment to customer success and dedicated account management, makes it an ideal choice for businesses with sophisticated marketing needs, particularly in the B2C and e-commerce sectors.