Quartile AI E-commerce Advertising Automation Platform Overview
Quartile is a cutting-edge AI-powered platform designed to optimize and automate e-commerce advertising for retailers and brands across various marketing channels. Here’s a detailed look at what the product does and its key features:
What Quartile Does
Quartile is the world’s largest retail media optimization platform, aimed at helping businesses convert shoppers into customers on every major marketplace and marketing channel. It integrates advanced AI and machine learning technologies to drive sales growth, maximize ad spend, and enhance overall return on investment (ROI).
Key Features and Functionality
Advanced AI and Machine Learning
Quartile is powered by six patented AI and machine learning technologies that continuously adapt and optimize advertising campaigns based on shopper behaviors, keywords, budgets, and ad placements. This ensures that the platform gets better at optimization every day, impacting key metrics such as total sales, advertising cost of sales (ACoS), and ROI.
Comprehensive Campaign Optimization
The platform allows users to set optimization priorities and automates the process down to the product level. It seamlessly blends retail and digital media campaign optimization via a single platform, eliminating the need for manual updates with hourly data from APIs.
Unified Measurement and Attribution
Quartile provides unified measurement and attribution reporting, enabling businesses to understand what is driving their sales. This feature helps in making informed, data-driven decisions and in shaping smart strategies across the entire purchase funnel.
Dedicated Client Success Team
The platform is supported by a dedicated client success team, ensuring that users can fully leverage the capabilities of the Quartile platform. This team offers continuous support, delivers custom solutions, and identifies growth opportunities at every step.
Flat-Rate Fee Structure
Quartile operates on a flat-rate fee structure based on total ad spend, with no commissions, add-ons, or extra fees. This transparent pricing model helps businesses manage their costs effectively.
Global Reach and Expertise
With over 380 team members and offices in multiple locations including New York City, Philadelphia, Miami, London, Japan, China, and India, Quartile supports customers in 30 countries. The team brings specialized expertise in e-commerce, digital marketing, and technology to deliver quality managed services.
Full-Funnel Strategy
Quartile enables businesses to create a truly full-funnel strategy, leading to significant sales growth. For example, clients have reported over 100% sales growth and a sharpened presence in their respective categories through the platform’s optimized strategies.
In summary, Quartile is an innovative AI-driven platform that automates and optimizes e-commerce advertising, providing businesses with the tools and expertise needed to drive profitable growth, maximize ad efficiency, and enhance their overall market presence.