Product Overview of Selligent
Selligent, now part of the CM Group, is a comprehensive and natively integrated omnichannel marketing platform designed to empower marketers to deliver personalized and timely messages to their audiences. Here’s a detailed look at what Selligent does and its key features:
Core Functionality
Selligent’s primary goal is to enable marketers to build, manage, and optimize complex consumer dialogs across multiple channels. The platform focuses on delivering and tracking email and advertising campaigns, with a strong emphasis on behavioral website data and consumer insights.
Key Features
Omnichannel Engagement
Selligent allows marketers to engage with consumers through various channels, including email, mobile, social media, web, and customer care. This ensures a cohesive and consistent brand experience across all touchpoints.
Data Aggregation and Centralization
The platform centralizes data from all sources into a single consumer profile, providing a 360° view of consumer activity. This includes linking behavioral and situational data from every customer touchpoint, making data collection and exchange seamless.
Audience Segmentation
Marketers can easily segment their audience based on various criteria, enabling targeted and personalized communication. This is facilitated by customizable real-time and batch data transfers.
Marketing Automation
Selligent offers robust marketing automation capabilities, allowing marketers to automate complex campaigns and customer interactions. This includes the ability to design and optimize consumer dialogs using a drag-and-drop interface, requiring no technical expertise.
Insights and Reporting
The platform places a high value on insights and reporting. Selligent provides interactive and customizable dashboards that allow marketers to explore, analyze data, and make quicker decisions. The integration with tools like Luzmo enables marketers to create their own dashboards and link analytics directly to actionable marketing strategies.
Multi-Channel Campaigns
Selligent facilitates the creation of personalized multi-channel campaigns, helping marketers to build engagement at each level of the customer journey. The “Happy Flow” concept measures campaign performance at each milestone, providing marketing quality indicators for continuous improvement.
Global and Local Capabilities
The platform supports multi-account and language capabilities, making it suitable for global enterprise brands. It offers flexible templating options and local, in-house support teams, along with a robust partner network to help brands tailor solutions to their specific marketing needs.
Integration and Migration
Selligent allows for customizable integrations with any third-party system, ensuring all data remains unified. The platform also offers a proven, partner-driven method for successful migration, making it easier to get started and reap the benefits sooner.
In summary, Selligent is a powerful marketing platform that integrates data aggregation, audience segmentation, marketing automation, and advanced analytics to help marketers deliver personalized and effective campaigns across multiple channels. Its user-friendly interface and robust features make it an ideal solution for brands seeking to enhance customer engagement and drive revenue.