What is Sendinblue?
Sendinblue, now rebranded as Brevo, is a comprehensive digital marketing automation platform designed to help businesses grow by engaging their audiences effectively through multiple channels. This platform is tailored to assist small and medium-sized businesses (SMBs) in managing their email marketing, SMS marketing, and marketing automation campaigns from a single, intuitive interface.
Key Features and Functionality
Multi-Channel Marketing
Sendinblue allows you to create and automate campaigns across various channels, including email, SMS, and even WhatsApp. This multi-channel approach enables you to reach your customers and leads through the channels they prefer, enhancing their overall experience and engagement.
Email Marketing Automation
The platform offers robust email marketing automation features, allowing you to schedule emails based on specific triggers or events, such as welcome emails for new subscribers, follow-up emails after a purchase, or reminders for abandoned shopping carts. This automation helps in personalizing messages and increasing customer interaction and loyalty.
Segmentation and Personalization
Sendinblue provides advanced segmentation tools that let you categorize your contacts based on various criteria, including subscriber activity, demographics, behavior, and purchase history. This segmentation enables you to send targeted content and offers, resulting in higher open and conversion rates. You can also personalize emails using dynamic content, such as the recipient’s name, location, or purchase history.
Drag and Drop Email Editor
The platform features an intuitive drag-and-drop email editor, making it easy to create and customize email designs using a variety of pre-set elements and templates. Additionally, Sendinblue offers 65 pre-made email templates to get you started quickly.
A/B Testing and Analytics
Sendinblue includes A/B testing capabilities to optimize your email campaigns by testing multiple subject lines and selecting the most effective one. The platform also provides comprehensive reports and analytics, including email click-maps, Google Analytics integration, and geo-tracking, to help you monitor and analyze campaign performance.
SMS and Transactional Emails
In addition to email marketing, Sendinblue allows you to send SMS and autoresponder messages. It also supports transactional emails via SMTP, enabling you to send receipts, order confirmations, and password resets directly.
Landing Pages and Opt-In Forms
For users on the Business and Enterprise plans, Sendinblue offers the ability to create landing pages from scratch or using professional-looking templates. The platform also includes dynamic opt-in forms with features like captcha verification and automatic data population to enhance user experience.
Live Chat and CRM
Sendinblue integrates a Live Chat feature that can be added to your website, allowing real-time communication with visitors and customers. Additionally, it offers basic CRM functionalities to help manage customer relationships more effectively.
Deliverability and Bounce Management
To ensure high deliverability rates, Sendinblue provides features like DKIM authentication, shared and dedicated IP addresses, and automatic blacklisting of hard bounces. These features help in maintaining the integrity of your email campaigns and ensuring they reach the intended recipients.
Integrations
The platform is highly integrative, offering plug-ins for e-commerce platforms like Shopify and WooCommerce, as well as connections to various analytics and CRM tools. Sendinblue also provides an open API for developers to create custom integrations, further enhancing its versatility.
In summary, Sendinblue (Brevo) is a powerful, all-in-one digital marketing solution that combines email marketing, SMS marketing, marketing automation, and other advanced features to help businesses engage their audiences effectively and drive growth.