Product Overview: Zoho Analytics
Zoho Analytics is a comprehensive, self-service Business Intelligence (BI) and data analytics platform designed to help organizations analyze their business data, create insightful visualizations, and uncover hidden trends. Here’s a detailed look at what the product does and its key features.
What Zoho Analytics Does
Zoho Analytics enables users to visually analyze large amounts of data from various sources, providing a unified view of business performance across different departments. It helps in creating stunning data visualizations, generating reports, and discovering valuable insights that can drive business decisions.
Key Features and Functionality
Data Import and Integration
Zoho Analytics allows users to import data from a wide range of sources, including local files, web URLs, Google Drive, cloud databases, and popular business applications such as CRM systems, marketing tools, finance software, and more. It supports over 100 easily configurable connectors for integrating data from multiple business apps and databases.
Auto Analysis and Reporting
The platform offers an Auto Analysis feature that automatically generates reports and dashboards based on the selected data table. This simplifies the process of creating insightful reports without manual intervention. Users can also create custom reports using a drag-and-drop interface, including charts, pivot tables, summary views, and tabular views.
Advanced Analytics
- Forecasting & Trend Analysis: Predict future outcomes using uni-variate and multivariate forecasting models.
- Anomaly Detection: Identify anomalies and outliers using machine learning (ML) and statistical models.
- Clustering: Visualize data grouped into clusters to analyze common patterns.
- What-if Analysis: Simulate complex scenarios to find optimal business outcomes.
Machine Learning and AI
The platform features a DSML Studio where users can build custom ML models using a no-code assistant or Python code studio. Additionally, Zoho Analytics includes Zia, an intelligent assistant powered by ML, AI, and natural language processing (NLP), which allows users to ask questions in natural language and receive relevant reports and insights.
Data Blending and Modeling
Zoho Analytics supports auto-blending of data from multiple sources, allowing users to combine data for end-to-end insights across various departments. It also provides powerful data modeling and preparation tools to structure, transform, and clean data sets for effective analysis.
Collaboration and Sharing
The platform facilitates collaborative analytics by enabling users to share views, reports, and dashboards with colleagues. Users can set different access levels and publish reports and dashboards for wider consumption. Reports and dashboards can be scheduled to be emailed automatically to specified recipients.
Deployment Options
Zoho Analytics offers flexible deployment options, including cloud hosting, on-premise installation, and deployment on public or private clouds such as Amazon AWS, Google Cloud, and Microsoft Azure. It also allows embedding analytics within existing applications.
Security and User Management
The platform ensures data security and provides robust user management features, including role-based access control, backups, and alerts for important changes to KPIs and anomalies.
Additional Capabilities
- Embedded Analytics: Integrate a full-featured analytics platform within your application using single sign-on API or SAML authentication.
- API Access: Use APIs for custom integrations, data integration, and dynamic report embedding.
- Mobile Accessibility: Access analytics on mobile devices for on-the-go insights.
- Prebuilt Analytics: Utilize hundreds of pre-built metrics, reports, and dashboards to jump-start your analytics journey.
In summary, Zoho Analytics is a powerful tool that simplifies data analysis, reporting, and visualization, making it an essential solution for businesses looking to derive actionable insights from their data.