Product Overview of Aurasma
Aurasma is an innovative augmented reality (AR) platform designed to transform everyday objects, images, and places into interactive and engaging experiences. Here’s a detailed look at what Aurasma does and its key features.
What Aurasma Does
Aurasma enables users to create and experience augmented reality by overlaying digital content such as images, videos, audio, and 3D graphics onto real-world objects or environments. This is achieved through the use of advanced image and pattern recognition technology, allowing users to turn any distinctive surface pattern into an interactive display.
Key Features and Functionality
User-Friendly Creation
- Aurasma offers a simple and intuitive interface for creating AR experiences, known as “Auras.” Users can upload an ‘aura’ as a visual trigger, which can be any image or object, and associate it with various types of digital content like animations, videos, audio snippets, or graphics.
Versatile Deployment
- The platform is available as an app for both iOS and Android devices, as well as tablets, making it widely accessible. Users can create and view Auras using their mobile devices by downloading the Aurasma app (now known as HP Reveal).
Channel Management
- Auras are organized into channels, which allow users to subscribe to specific content. This feature ensures that users only see the Auras relevant to the channels they follow, providing a targeted and organized experience.
Location-Based Experiences
- Aurasma integrates with Google Maps, enabling location-specific AR experiences. This feature allows educators and marketers to create Auras that are triggered by specific geographic locations, making it ideal for location-based information quests and educational tours.
Interactive and Dynamic Content
- Unlike QR codes, Aurasma offers more extension options and display variety. Overlays can include additional activities such as full-screen displays on double-tap, follow-up activities like questionnaires or prompts after a video or animation has played, and more.
Analytics and Performance Tracking
- The platform provides comprehensive analytics, allowing users to track views, engagements, and click-through rates in real-time. This feature is particularly useful for marketers and educators looking to measure the effectiveness of their AR campaigns.
Educational Applications
- Aurasma is highly beneficial in educational settings, helping to enhance student engagement and retention. It can be used to scaffold learning, support vocabulary acquisition, and provide interactive explanations of various subjects. Educators can invite students to contribute to the creation and updating of educational content, fostering a collaborative learning environment.
Advanced Image Recognition
- Founded on pioneering research at Cambridge University, Aurasma uses patented technologies in image recognition and pattern matching. This ensures accurate and reliable triggering of Auras, enhancing the overall user experience.
In summary, Aurasma is a powerful and versatile AR platform that transforms everyday objects and environments into interactive, engaging, and informative experiences. Its ease of use, advanced features, and analytical capabilities make it a valuable tool for education, marketing, and various other industries.