Modern Campus Conversational Text Messaging - Short Review

Product Overview: Modern Campus Conversational Text Messaging (Message)

Modern Campus Conversational Text Messaging, known as Message, is a sophisticated communication platform designed to enhance student engagement and retention in higher education institutions. This platform leverages the power of personalized, two-way text messaging to connect staff with students in a more effective and engaging manner.

Key Functionality

• Personalized Student Outreach: Message integrates with CRM or SIS data, allowing institutions to segment their audiences and create targeted communications. This ensures that messages are tailored to individual students, increasing relevance and reducing opt-out rates.
• High Engagement Rates: The platform boasts impressive engagement metrics, with 98% of text messages being read and 90% of messages being read within 3 minutes of being sent. This results in a significantly higher engagement rate compared to other communication methods.
• Automated Text Messages and Responses: Message features chatbot functionality powered by AI, enabling the automation of responses to common student queries about admissions, financial aid, registration, and other topics. This helps manage workload and ensure timely responses to student inquiries.
• Scheduling and Calendar Management: The platform includes a texting calendar that allows staff to schedule texts, manage everyday communications, and coordinate campaigns. This tool helps avoid overwhelming recipients with too many messages at once.
• Multi-Media Messaging: Message supports the sending of images, videos, links, and GIFs, allowing institutions to communicate in a variety of formats that today’s students expect.
• Virtual Advisor: The AI-powered Virtual Advisor acts as a personal assistant, answering frequently asked questions in real time. It ensures accurate and confident responses, enhancing the student support experience.
• Response Sorting and Contact Management: The Message Inbox automatically sorts incoming texts, prioritizing those that need immediate attention. The platform also allows for customized contact views, integrating seamlessly with CRM or SIS data.
• Reporting and Analytics: Message provides robust analytics to measure the success of text messages, including response rates and overall engagement. This helps institutions evaluate the effectiveness of their communication strategies and make data-driven decisions.
• Salesforce Integration: For institutions using Salesforce, Message enables messages to be sent directly from the Salesforce interface and tracks them seamlessly within the Salesforce system. This integration also allows for bidirectional data syncing between systems.

Benefits

• Enhanced Student Engagement: Personalized and timely communications help build strong relationships between staff and students, fostering a more supportive and engaging educational environment.
• Efficient Communication: Automation and scheduling features streamline staff workload, ensuring that important messages are delivered without overwhelming recipients.
• Data-Driven Insights: Advanced analytics provide valuable feedback on communication effectiveness, helping institutions refine their strategies to improve student retention and engagement.

Overall, Modern Campus Conversational Text Messaging (Message) is a powerful tool that leverages technology and data to create a more personalized, efficient, and effective communication strategy in higher education.