Introduction to Blippar
Blippar is a pioneering augmented reality (AR) platform that enables users to transform everyday objects and images into interactive, 3D experiences. At the heart of Blippar is its advanced technology that uses computer vision and artificial intelligence to recognize and enhance the real world.
Key Features and Functionality
AR Creation Tools
Blippar offers two primary AR creation tools: Blippbuilder and Blippbuilder Script.
- Blippbuilder is a user-friendly, drag-and-drop platform designed for teams of all sizes and industries. It allows for effortless creation, collaboration, and sharing of AR experiences without the need for coding. Users can transform various objects, such as packaging, advertisements, magazines, clothing, and artworks, into engaging and interactive 3D content.
- Blippbuilder Script provides more advanced capabilities, allowing developers to build AR experiences from scratch using JavaScript. This tool enables the addition of 3D models, custom animations, effects, and dynamic lighting, giving full control over the behavior of the AR scene.
Blippar App
The Blippar App acts as an AR browser, using the device’s camera to recognize images and real-world objects and overlay relevant digital content. The app can identify a wide range of objects, including famous faces, flowers, cars, landmarks, and product packaging, and display corresponding AR content. The app has been enhanced with features such as tap-and-hold scanning, immediate content delivery for popular searches, and a streamlined user interface.
Augmented Reality SDK
The Blippar SDK is a comprehensive library that integrates AR and image detection features into third-party applications. It consists of three main components:
- Marker and Entity Detector: Recognizes objects and images using a complex server system.
- AR Target Tracker: Follows specific target images and enables 3D animations to be drawn on the device screen.
- AR 3D Engine: Draws and animates sophisticated 3D scenes on top of images within the camera view.
The SDK allows for the creation of self-contained AR experiences called “blipps,” which contain 3D models, textures, images, sounds, videos, and controlling JavaScript scripts. These blipps can be published to the Blippar app, existing apps via the SDK, or white-label AR apps built by Blippar.
Publishing and Integration
AR experiences created with Blippar can be published in various ways:
- Blippar App: Content can be published directly to the Blippar app, making it accessible to a broad user base.
- WebAR: Experiences can be published to the web, allowing anyone to access them via a mobile device without needing to download an app.
- Third-Party Apps: Using the Blippar SDK, AR experiences can be integrated into existing apps or new white-label apps built by Blippar.
Additional Capabilities
- Collaboration: Blippbuilder facilitates team collaboration throughout the AR creation process, allowing for easy sharing and feedback.
- Customization: The SDK and Blippbuilder tools offer extensive customization options, including the ability to preconfigure AR experiences based on user profile information and integrate with third-party applications like Facebook, Twitter, and native browsers.
- Data and Analytics: The platform enables the collection of powerful real-time data, which can be used to boost consumer engagement and create new revenue streams for businesses.
In summary, Blippar is a robust AR platform that empowers users to create, publish, and interact with augmented reality content across various mediums, leveraging advanced computer vision, AI, and user-friendly creation tools.