Bigthinx Overview
Bigthinx is an award-winning fashion-tech company that leverages advanced technologies such as artificial intelligence (AI), 3D virtualization, and computer vision to transform the fashion industry. Here’s an overview of their products and key features:
Product Overview
Bigthinx specializes in creating innovative solutions for the fashion industry, focusing on digital transformation, personalized shopping experiences, and supply chain optimization.
Key Products and Features
1. Lyfsize AI Software
- This software performs 3D body scans using just two photos from a smartphone, calculating 44 precise full-body measurements with over 98% accuracy. This technology is crucial for predicting apparel size and fit for consumers, enhancing the accuracy of online shopping.
2. Automated 3D Fashion Content
- Bigthinx automates the production of high-quality 3D digital clothing from catalog photos, enabling brands to digitize large collections economically and scalably. This process helps reduce waste and makes it easier for consumers to find the perfect outfit through virtual try-ons and digital showrooms.
3. Photo-Realistic Avatars
- The company can create photo-realistic avatars from users’ photos in just a few seconds. These avatars can be used for virtual try-ons, allowing consumers to see how clothing would look on them before making a purchase. This technology also supports the creation of digital models for virtual fashion shows.
4. Virtual Try-Ons and Digital Showrooms
- Bigthinx provides virtual try-on capabilities and digital showrooms, enabling consumers to interact with clothing in a highly immersive and personalized way. This enhances consumer engagement, increases conversions, and reduces returns.
5. Supply Chain Augmentation
- The company’s solutions help brands optimize their supply chains by providing accurate size predictions and body measurements. This data informs production, ensuring that clothing sizes are more aligned with customer demographics, thereby reducing waste and improving sustainability.
6. Metaverse and Web 3.0 Integration
- Bigthinx’s digital assets, including avatars and clothing, can be tokenized and used across various platforms, including Web 2 and Web 3 applications. This integration supports the evolution of a “Phygital” ecosystem, blending offline and online shopping experiences through immersive technologies like AR, VR, and XR.
Additional Capabilities
- Body Scanning and Measurement: Bigthinx’s technology calculates detailed body measurements and body composition ratios with high accuracy, which is particularly beneficial for luxury brands like Prada in understanding their customer size demographics.
- Generative AI: The company uses generative AI to create new original content, style predictions, and digital assets, simplifying the production of digital fashion and hyper-realistic virtual avatars.
Impact and Customers
Bigthinx supports some of the world’s biggest brands in mass market fashion, luxury fashion, and niche players, helping them adopt interactive 3D technologies to enhance consumer engagement and operational efficiency. Their customers include notable brands such as Burberry, as well as partnerships with companies like Capgemini and Accenture.