Product Overview of BodyBlock AI
BodyBlock AI is a revolutionary fit prediction platform designed to address the long-standing issue of poor-fitting clothes in the apparel industry. Developed by Fit3D, Inc., this innovative solution leverages artificial intelligence (AI), machine learning, and a vast database of 3D body scans to provide accurate fit recommendations for online shoppers.
Key Features
1. Fit Prediction Technology
- The BodyBlock Predict widget can be integrated into a brand or retailer’s website, allowing customers to select “Find My Fit” when shopping for clothes. This initiates a fit prediction process where customers enter basic inputs such as gender, height, age, and weight. The system then generates a full 3D avatar and extrapolates data from over 70 body measurements to recommend the appropriate product size.
2. Database of 3D Body Scans
- BodyBlock AI is backed by a proprietary database of nearly one million 3D body scans from 47 countries. This extensive dataset enables the platform to make highly accurate predictions based on real body measurements rather than historical consumer buying behavior or pattern-to-pattern matching.
3. BodyShape Analytics
- Once the Predict plugin is installed, brands gain access to powerful backend analytics that provide insights into the body measurements of customers visiting their online stores. This includes data on height, weight, bust, waist, hip, inseam, and other measurements, helping brands align their products with the actual body shapes and sizes of their customers.
Functionality
Improved Fit Recommendations
- By comparing customer inputs with the vast database of 3D body scans, BodyBlock AI ensures that the recommended sizes fit as intended by the designer, regardless of the customer’s body shape or size. This leads to improved customer satisfaction and reduced returns.
Enhanced Consumer Experience
- The platform helps customers feel more confident and comfortable with their clothing choices, as they receive personalized fit recommendations. For example, men’s activewear company Rhone has reported a 2X conversion increase for customers using BodyBlock AI compared to traditional size charts.
Business Benefits
- BodyBlock AI has substantial impacts on businesses, including increased revenues, reduced time to market, and improved sustainability. By minimizing the issue of poor fit, brands can recapture billions of dollars in wasted fees, time, and materials.
Design and Manufacturing Integration
- The platform also aids designers and manufacturers by providing real data and real bodies for design teams. This enables the creation of products that are known to fit well, streamlining the development process and ensuring comfort, style, and the best fit at every size.
In summary, BodyBlock AI is a groundbreaking solution that leverages AI, machine learning, and a massive database of 3D body scans to revolutionize the way apparel brands approach fit prediction, enhancing both the consumer experience and business operations.