Brandwatch Overview
Brandwatch is a comprehensive digital consumer intelligence platform designed to help businesses understand their consumers, brands, and markets through advanced social media monitoring, analytics, and management tools. Here are the key features and functionalities of the platform:
Consumer Intelligence
Brandwatch specializes in consumer research, leveraging AI to gather insights from over 100 million online sources. This includes:- AI-Powered Insights: The platform uses proprietary and generative AI, along with machine learning powered by Brightview, to deliver fast and reliable insights. Iris, the AI assistant, converts data into human-readable insights instantly.
- Historical Data Access: Users have access to a vast archive of consumer opinions dating back to 2008, enabling them to analyze past trends and make informed decisions.
Social Media Monitoring & Listening
Brandwatch excels in social media monitoring, allowing businesses to:- Track Brand Mentions: Monitor social media channels for brand mentions and analyze the quality and quantity of conversations about a brand or product.
- Keyword Tracking: Track multiple keywords, topics, or hashtags to stay updated on relevant conversations.
- Trend Analysis: Identify and analyze trends related to brands or products, helping businesses stay ahead of market shifts.
- Competitor Analysis: Gather and compare social data from competitors to benchmark progress and understand the competitive landscape.
Social Analytics
The platform offers robust social analytics features, including:- Post Performance: Track engagement metrics (views, likes, favorites, retweets, comments) to determine which content types resonate best with the target audience.
- Follower Analysis: Analyze follower demographics, location, interests, and other relevant information.
- Sentiment Analysis: Determine whether mentions of the brand are positive, negative, or neutral.
Social Media Management
Brandwatch integrates tools for managing social media presence effectively:- Content Management: Manage all content from a single calendar, allowing for easy creation, scheduling, and monitoring of posts across all networks and regions.
- Influencer Marketing: With Brandwatch Influence, explore and analyze a database of over 30 million influencers and manage influencer marketing campaigns across platforms like YouTube, Facebook, Instagram, Twitter, Twitch, and TikTok.
Reporting & Dashboards
The platform provides customizable reports and dashboards:- Report Customizability: Create tailored reports to meet specific needs, with the ability to export data in various formats.
- Social Reporting: Access custom reports and dashboards to measure social activity and engagement opportunities.
Data Management & Analysis
Brandwatch offers advanced data management and analysis capabilities:- Advanced Data Filtering: Use advanced filtering to drill down, sort, filter, aggregate, and group social listening data.
- Integration of Enterprise Data: Upload and analyze enterprise-held data alongside online data to build a complete view of customer voice.