Product Overview of Coloro
Coloro is a revolutionary color system developed in partnership between WGSN, a global authority on consumer and design trends, and the China Textile Information Center (CTIC). This system is designed to transform the way designers, brands, and industries approach and work with color.
What Coloro Does
Coloro provides a comprehensive and logically organized color system that enables designers and brands to create, execute, and communicate color with unparalleled accuracy and confidence. It combines WGSN’s trend forecasting expertise with Coloro’s innovative color technology to offer a seamless color process from design to production.
Key Features
1. Extensive Color Library
Coloro boasts an extensive library of over 3,500 contemporary colors, each specified by a unique seven-digit code. This code represents the intersection of hue, lightness, and chroma, allowing for precise and objective color identification.
2. Unique Color Coding System
The seven-digit code is structured such that the first three digits represent the hue (0-160), the middle two digits represent the lightness (0-99), and the last two digits represent the chroma (saturation) (0-99). This methodology is based on the color theory pioneered by Albert H. Munsell, which has been further developed through 20 years of research on human color perception.
3. Color Forecasting and Trend Analysis
Coloro integrates WGSN’s trend forecasting expertise to predict future color trends. Each season, WGSN experts select key colors from Coloro’s library, ensuring these colors are achievable across various substrates and meet necessary fastness and testing standards. This forecasting helps brands align their color strategies with upcoming trends and consumer preferences.
4. Responsible and Sustainable Color Practices
Coloro is committed to responsible color practices, focusing on sustainability and eco-consciousness. The system helps minimize waste in the production process by anticipating color achievability and ensuring that chosen colors meet environmental and quality standards.
5. Physical and Digital Solutions
Coloro offers both physical and digital products, providing designers with the flexibility to work with colors in various formats. This includes physical color swatches and digital tools, ensuring color consistency and accuracy across different platforms and projects.
6. Collaboration and Communication
The logical and objective color language provided by Coloro enhances communication and collaboration within the design industry. It allows designers to develop cohesive and impactful color palettes, ensuring that all stakeholders are on the same page regarding color choices.
Functionality
1. Ease of Use
Coloro’s system is designed to be easy to use, allowing designers to move seamlessly between different colors and create color palettes with confidence.
2. Accuracy and Consistency
The unique coding system ensures that colors are accurately identified and consistently reproduced across different materials and production processes.
3. Expert Advisory Services
Coloro provides expert advisory services, including health checks on color feasibility and sustainability, to support brands in making informed color decisions.
4. Industry-Wide Applicability
The system is versatile and can be applied across various industries, from fashion and textiles to consumer goods and packaging, making it a valuable tool for any creative or brand working with color.
In summary, Coloro is a powerful tool that revolutionizes the way color is perceived, created, and executed, offering a comprehensive, accurate, and sustainable approach to color management.