Common Objective (CO) is a technology platform dedicated to enabling and promoting sustainable practices within the fashion industry. Here’s an overview of what the product does and its key features:
Purpose and Target Audience
Common Objective is designed for anyone working in or interested in sustainable fashion business. The platform aims to support professionals and organizations in the fashion sector to adopt more sustainable business models, benefiting both people and the planet.
Key Features and Functionality
Matching Engine and Personalized Dashboard
When users sign up, they are matched with relevant content, training, sustainable suppliers, buyers, and experts based on their preferences. This personalized dashboard ensures users receive tailored information and connections that align with their needs.
Business Profiles and Networking
Users can create business profiles free of charge, regardless of the business’s current sustainability level. However, businesses with more sustainable practices are given higher search rankings. The platform allows users to connect and message other members, bookmark important contacts, and participate in up to 5 connections per month, with the option to upgrade for unlimited connections.
Circles and CO Hubs
The platform features “Circles,” which are targeted discussion groups for connecting with peers, experts, suppliers, and buyers. “CO Hubs” group individuals, businesses, and content together, often in partnership with leading organizations, to facilitate easy access to relevant resources and networks.
Training and Resources
Common Objective provides access to training courses, sustainable sourcing solutions, and business intelligence tools. These resources help businesses integrate sustainability into their operations and improve their overall sustainability impact.
Portfolio and Showcase
Users can visually showcase their business through a portfolio section, where they can upload images, videos, or PDFs. Free business profiles can publish up to 3 portfolio files, with the option to upgrade to increase this limit.
Community Engagement and Values
The platform emphasizes six core values that encourage the community to prioritize sustainability and ethical practices. It supports and rewards members for adopting better practices, aligning with the “triple bottom line” approach that considers people, planet, and profits equally.
CO Create
This tool brings members together to develop sustainable fashion products and collections, fostering collaboration and innovation within the sustainable fashion community.
Benefits
- Sustainability Focus: CO helps businesses in the fashion industry to integrate sustainable practices into their operations.
- Networking and Collaboration: The platform facilitates connections between professionals, suppliers, and buyers, promoting collaborative projects and sustainable sourcing.
- Personalized Resources: Users receive tailored matches with relevant content, training, and resources based on their preferences.
- Community Support: CO encourages and rewards sustainable practices, creating a supportive community that values ethical and environmentally conscious business models.
By leveraging these features, Common Objective aims to transform the fashion industry by making sustainable business practices accessible, rewarding, and integral to the success of its members.