EDITED is a comprehensive retail market intelligence platform designed to help retailers optimize their strategies, increase margins, and drive sales through advanced data analytics and AI-driven insights.
What EDITED Does
EDITED tracks and analyzes vast amounts of publicly available ecommerce data from various retailers worldwide. This includes details such as product names, prices, price changes, SKU availability, care and composition details, launch dates, and images. The platform simulates a shopper’s experience, collecting key product details from each website up to every 24 hours, using bespoke trackers tailored to each website’s structure.Key Features and Functionality
Data Collection and Analysis
- EDITED collects publicly available ecommerce data, avoiding proprietary information such as stock or sales data.
- The data is translated into a user-friendly format, ensuring consistency across different sites and languages.
- The platform uses artificial intelligence and machine learning to identify patterns in the data, helping to inform insightful analysis. The machine learning algorithm is trained on labeled examples to predict product categories accurately.
Competitor Analysis
- EDITED allows users to track promotional activity, marketing messaging, product adjacency, and campaigns featured across competitor email communications and direct websites.
- Users can evaluate competitor email campaigns, especially around significant events like Black Friday, and compare the content to their own marketing strategies.
Performance Metrics and Recommendations
- With the EDITED Overlay Chrome extension, users can see metrics overlaid directly on their website or vendor consoles, highlighting the highest impact opportunities.
- The platform provides recommended actions based on the performance of featured products, enabling data-driven decision-making.
Market Intelligence
- EDITED tracks billions of products and prices worldwide, capturing daily pricing shifts and other critical product details.
- The platform helps retailers identify gaps in their assortment, trade into new product lines, and drive digital sales by leveraging comprehensive market data.
User-Friendly Interface and Support
- The data is normalized and classified to ensure consistency across different retailers’ naming conventions and languages.
- Users can manually curate categories and provide feedback to improve the accuracy of the AI models. The platform also offers support for any issues encountered during analysis.
Benefits
- Increased Margins and Sales: By providing deep insights into market trends and competitor activities, EDITED helps retailers make informed decisions to boost their sales and margins.
- Enhanced Product Assortment: The platform identifies gaps in product assortments and suggests new product lines to trade into, ensuring retailers stay competitive.
- Improved Marketing Strategies: EDITED’s analysis of marketing messaging and promotional activities helps retailers optimize their marketing campaigns and target the right audience effectively.