FindMine Overview
FindMine is an AI-driven e-commerce solution designed to enhance the shopping experience and increase revenue for retailers, particularly in the fashion, home, and cosmetics sectors.
What FindMine Does
FindMine addresses the “content bottleneck” that many retailers face by automating the process of creating and presenting inspirational, shoppable content. Traditionally, merchandisers spend significant time manually creating outfits and looks, which is both time-consuming and inefficient. FindMine’s AI engine automates this process, allowing retailers to show customers how products can be used together in a cohesive and appealing way.
Key Features and Functionality
AI-Driven Content Creation
FindMine’s AI engine learns the brand’s style and image by ingesting product feeds, inventory data, and other relevant information. It then algorithmically produces outfits, rooms, and other thematic combinations that align with the brand’s vision.
Complete the Look
This feature is central to FindMine’s offering. It automatically generates multiple looks or outfits that include the product a customer is viewing, helping shoppers visualize how different items can be combined. This “Complete the Look” functionality can be integrated into product detail pages, landing pages, My Account sections, and shopping carts.
Cross-Channel Consistency
FindMine ensures a cohesive experience across various channels, including websites, advertising, emails, and in-store displays. Customers can use their phones to snap a photo of a product in-store and see how to complete the look, providing a seamless shopping experience.
Dynamic Shoppable Ads
The platform connects with ad platforms to deliver highly relevant and customized ads based on items customers are shopping for or have already purchased. This eliminates the need for repetitive ads and enhances the shopping experience.
Automation and Efficiency
FindMine saves merchandising teams up to 90% of their time by automating content creation and updating. It dynamically adjusts content based on product sell-through rates and forecasts, prioritizing products from the same distribution center to minimize shipping and operational costs.
Integration and Personalization
The system is designed to work with major e-commerce engines such as SAP, Oracle, Shopify, Salesforce, and Tealium. It can also integrate with customer data platforms (CDPs), personalization solutions, and ERP systems to personalize content for each consumer without requiring personal identifiable information (PII).
Performance and Results
FindMine’s technology has been shown to increase e-commerce revenue by 3% to 7% through A/B testing. The company also provides a benchmarking database to help retailers compare their performance with industry peers.
Conclusion
In summary, FindMine leverages AI to automate and enhance content creation, providing shoppers with inspirational and shoppable content that drives higher average order values, customer loyalty, and overall revenue growth for retailers.