Product Overview of Fitle
Introduction
Fitle is an innovative smart shopping app and integration solution designed to revolutionize the way people buy clothes online. It addresses one of the most significant challenges in e-commerce: sizing uncertainty. By leveraging advanced technologies such as machine learning, data analytics, and 3D fitting room capabilities, Fitle provides an accurate and seamless shopping experience.
Key Features
Predictive Sizing and 3D Fitting Room
Fitle allows users to virtually try on clothes using body photos uploaded to the app. This feature ensures a 96% accuracy in size recommendations, significantly reducing the uncertainty associated with online clothing purchases.
Size Chart Optimization
The platform optimizes size charts to cater to the diverse morphologies of customers. This optimization helps in creating accurate size guides, which are refined through an initial audit to ensure accuracy from the launch.
Reduced Returns and Improved Conversion Rates
By providing accurate size recommendations, Fitle helps in reducing returns by up to 15% and improving conversion rates by up to 8%. This enhances the overall customer experience and boosts sales for e-commerce businesses.
Customizable Plugin
The Fitle plugin is highly customizable, allowing brands to align it with their graphic charter, including fonts, colors, and placement. This ensures a seamless integration with the brand’s website without requiring extensive coding.
Comprehensive Dashboard
Fitle offers a personalized dashboard that provides valuable insights into customer behaviors, data, and key performance indicators (KPIs). This includes morphological segmentation of customers, coverage rate of size guides, and identification of missed sales due to stock shortages.
Comfort Indications and Specific Clothing Types
The tool allows customers to adjust their ideal size based on comfort and desired fit. It also provides accurate recommendations for various types of clothing, including lingerie, swimwear, and shoes, using data such as bust and back measurements or foot measurements.
Functionality
Integration Process
The integration of Fitle is straightforward and can be completed in less than a day. It involves collecting size guides and product flow, integrating the plugin and tracking, and customizing the plugin according to the brand’s branding.
Compatibility
The Fitle plugin is compatible with all major e-commerce platforms and content management systems (CMS), such as Magento, Prestashop, Salesforce, Shopify, and WooCommerce.
Performance
The Fitle widget is designed to be lightweight and asynchronous, ensuring it does not affect the performance of the host website. It can also be used on password-protected websites.
Conclusion
In summary, Fitle is a powerful tool for e-commerce businesses, offering precise size recommendations, reducing returns, improving conversion rates, and enhancing the overall shopping experience through its advanced technology and customizable features.