Lablaco Overview
Lablaco is a pioneering platform that revolutionizes the fashion industry by integrating technology, sustainability, and circular economy principles. Here’s an overview of what Lablaco does and its key features:
Purpose and Mission
Lablaco aims to make fashion more sustainable, transparent, and accessible. It leverages blockchain, augmented reality (AR), and other digital technologies to create a circular fashion ecosystem that connects suppliers, designers, brands, retailers, content creators, and consumers.
Key Features and Functionality
Blockchain and Transparency
Lablaco uses blockchain to provide end-to-end transparency and traceability throughout the entire lifecycle of a garment. This allows consumers to register their digital ownership of garments, track the production process, and identify the manufacturer, brand, retailer, and previous owners. This transparency ensures authenticity and sustainability.
Circular Business Models
The platform promotes circular business models such as sharing, lending, swapping, and trading garments. Through the SPIN app, users can tokenize their clothes and engage in these circular activities, extending the life of garments and reducing waste.
Augmented Reality (AR) and Virtual Try-On
Lablaco’s SPIN app incorporates AR technology, enabling users to virtually try on digital garments. This feature, combined with the ability to purchase digital garments as NFTs that come with made-to-order physical counterparts, enhances the shopping experience and promotes ‘zero-waste’ content creation.
Rental Services
In collaboration with brands like H&M, Lablaco offers a blockchain-based IoT rental service. Users can book, pay for, and rent garments for a specified period, with the option to track the garment’s journey and add personal stories and memories to the items.
Social Marketplace and Community
Lablaco operates as a social-commerce platform where users can sell used clothes, earn digital coins (Lablacoins), and purchase garments from international designers at discounted prices. The platform fosters a community of users, brands, designers, and influencers, promoting collective actions and awareness campaigns about the environmental impact of fashion.
Data Tracking and Sustainability
The platform ensures that all phases of a garment’s life are tracked, from raw material production to end-of-life recycling or upcycling. This approach helps in measuring and improving sustainability at each stage of the supply chain.
Physical and Digital Integration
Lablaco bridges the physical and digital worlds through initiatives like the “Web3 Fashion: The Origin Story” exhibition at Galeries Lafayette, where users can scan QR codes to virtually shop and try on garments, highlighting the phygital approach to fashion.
Conclusion
In summary, Lablaco is a comprehensive platform that leverages advanced technologies to create a more sustainable, transparent, and circular fashion ecosystem, making fashion more democratic, accessible, and environmentally friendly.