Product Overview of Mood Media
Mood Media is a comprehensive solution designed to enhance the customer experience for businesses through a range of innovative media services, including music, messaging, digital signage, and scent.
What Mood Media Does
Mood Media is dedicated to helping businesses create memorable and impactful interactions with their customers. The platform offers a variety of tools and services that allow businesses to tailor their in-store experiences to align with their brand identity and customer demographics. Whether it’s background music, promotional messaging, or visual content, Mood Media provides a unified platform to manage all aspects of in-store media.
Key Features and Functionality
Music Solutions
- Licensed Music Programs: Mood Media offers over 250 music programs that are fully licensed for business use, ensuring that businesses can play music without interruptions or ads. The music is curated by professionals to match the brand’s atmosphere and customer profile.
- Customizable Playlists: Businesses can create and customize their own music playlists using a variety of genres, decades, artists, and albums. The Mood Mix service allows for infinite custom mixes via an interactive virtual mixing board.
- StreamingPlus™ Technology: This technology pre-buffers the music stream to ensure smooth playback, avoiding pauses and interruptions.
Content Management and Scheduling
- Centralized Control: The Mood Harmony platform provides a user-friendly digital dashboard where businesses can control and schedule all their in-store media content, including music, messaging, and visuals. This allows for easy management of multiple locations from a single interface.
- Scheduling Tools: Businesses can schedule music and messages for different hours, seasons, or events to fit their specific needs. This includes automated music recommendations based on the business and customer makeup.
Messaging and Promotions
- Promotional Messaging: The Intermediate and Advanced plans include features to upload and schedule promotional messages in advance. The Advanced plan also offers professional messaging developed by Mood Media experts.
- Custom Messages: Businesses can create and upload their own business and promotional messages easily through the Mood Media platform.
Digital Signage and Visual Content
- Multimedia Support: The Harmony platform supports robust HD content, including video playback and image slideshows. This allows businesses to manage all their in-store visual content from a single platform.
Analytics and Reporting
- Analytics and Reporting Tools: Mood Media provides analytics and reporting features to help businesses understand the impact of their in-store media. This includes multi-site location management and reporting tools for the Advanced plan.
Additional Features
- Emergency Messaging: The platform includes emergency messaging capabilities, ensuring that critical messages can be broadcast quickly and efficiently.
- Social Media Integration and Touchscreen Support: Mood Media supports integration with social media and touchscreen interfaces, enhancing the interactive elements of the in-store experience.
- Branding Tools and User Permissions: The platform offers branding tools and user permissions, allowing businesses to customize the appearance of their media content and manage access for different users.
Subscription Plans
Mood Media offers several subscription plans tailored to different business needs:
- Starter Plan: Includes ad-free music, automated music recommendations, and centralized control via the Mood Harmony App.
- Intermediate Plan: Adds features like access to a library of music genres, promotional messaging, and the ability to develop branded music playlists.
- Advanced Plan: Includes professional design and support, multi-site location management, and priority customer support.
In summary, Mood Media is a powerful tool for businesses looking to create a cohesive and engaging in-store experience. With its extensive range of features, from music and messaging to digital signage and analytics, Mood Media helps businesses connect emotionally with their audience and enhance customer satisfaction.