Product Overview of Perfitly
Perfitly is a cutting-edge size recommendation and 3D visualization platform designed to enhance the online shopping experience for fashion eCommerce. Here’s a detailed look at what the product does and its key features:
What Perfitly Does
Perfitly aims to replicate the in-store fitting room experience in the virtual space, helping shoppers find their perfect fit and look without the need for physical try-ons. This platform is tailored to increase conversion rates, reduce returns, and improve overall customer satisfaction and brand loyalty.
Key Features and Functionality
Avatar Creation
- Shoppers can create their virtual avatar with high accuracy (97% ) using just a few photos or measurements. This avatar serves as a personalized 3D replica of the shopper.
E-Garment Creation
- Garments are digitally stitched to create a 3D, 99% accurate ‘e-replica’ of each product SKU. These virtual garments include all fabric properties such as density, weight, stiffness, stretch, and friction, ensuring a true-to-life representation.
Size Recommendation
- Once a shopper clicks the ‘Try it on’ button, Perfitly recommends the best size based on their avatar. This recommendation is instant and accurate, eliminating the need to guess sizes or rely on size charts.
3D Visualization and Personalization
- Shoppers can interact with their avatar, sizing up or down, zooming, and rotating it 360° to find their perfect fit. This interactive feature allows for a detailed and personalized shopping experience.
Omnichannel Integration
- Perfitly’s solution is not limited to online shopping; it can also be integrated into in-store displays or tablet devices, providing a seamless omnichannel experience.
Data-Driven Insights
- The platform generates valuable data on shopper preferences and fit issues, which can be used to refine product designs, optimize size allocations, and manage inventory levels more effectively. This data also helps in reducing excess inventory and planning for future product lines.
Benefits
- Increased Conversion Rates: By providing an accurate and immersive try-on experience, Perfitly has been shown to increase conversion rates significantly, with some brands experiencing up to an 80% increase in conversions.
- Reduced Returns: The accurate size recommendations and 3D visualizations lead to a significant decrease in returns. For example, Otero Menswear reported a return rate as low as 3%, far below the industry standard.
- Enhanced Customer Satisfaction: Shoppers are more confident and satisfied with their purchases, leading to higher customer satisfaction and brand loyalty.
- Improved Sustainability: By reducing returns and waste, Perfitly helps fashion brands lower their carbon footprint and operate more sustainably.
In summary, Perfitly is a powerful tool for fashion eCommerce, offering a highly accurate and interactive virtual fitting room experience that enhances customer satisfaction, increases sales, and reduces returns, all while promoting sustainability.