PICTOFiT Overview
PICTOFiT, developed by Reactive Reality, is a cutting-edge virtual try-on platform that revolutionizes the online shopping experience for fashion and apparel. Here’s a detailed look at what PICTOFiT does and its key features.
Core Functionality
PICTOFiT is an end-to-end solution that transforms the entire virtual try-on experience, from product digitization to photo-realistic virtual try-on, size recommendations, and fitting. The platform uses a combination of photogrammetry and artificial intelligence (AI) to create ultra-accurate, photorealistic 3D models of both consumers and garments.
Key Features
Product Digitization
PICTOFiT enables fashion and retail businesses to digitize their products efficiently. The 3D Capture Kit allows for the easy digitization of physical products into photo-realistic 3D models, which can be done by simply dressing a mannequin and using a smartphone to capture the images.
Virtual Try-On
The platform provides a highly realistic virtual try-on experience, allowing customers to see how garments fit on their personal avatars. This includes features such as Mix & Match, Size Visualization, Layered Outfits, and 3D Scenes, enabling users to interactively dress their avatars and explore various outfit combinations.
Size Recommendations and Fit Visualization
PICTOFiT’s SDK computes recommended sizes for products based on the customer’s avatar, providing both visual and textual feedback on the fit. This ensures customers choose the right size, reducing the likelihood of returns. The size recommendation feature is integrated with size charts and configuration files to provide accurate measurements.
Photorealistic Avatars
The platform generates photorealistic user avatars that closely resemble the customer, making it easier and more enjoyable to discover garments that fit well and match their style.
Scalability and Integration
PICTOFiT is highly scalable and can be integrated into various retail systems, including e-commerce sites, mobile apps, and in-store solutions. It supports millions of stock-keeping units and can be used with existing product photography operations without special training or equipment.
Smart Mirror and Omnichannel Experience
The platform includes technology for smart mirrors, allowing retailers to create a seamless omnichannel shopping experience by connecting in-store and online channels. This enables customers to try on virtual garments in-store as well as online.
Content Management System (CMS) and Virtual Photography
PICTOFiT’s CMS helps fashion and retail businesses improve their online presence by turning conventional product photos into smart digital assets. These assets can be used in virtual try-on and virtual fashion photography, enhancing the aesthetic and realism of product presentations.
Shopify Virtual Try-On App
PICTOFiT offers a Shopify app that makes online shopping more convenient and enjoyable. The app allows for easy integration of virtual try-on features into Shopify stores, with a 14-day free trial period available.
Benefits
- Enhanced Customer Experience: PICTOFiT provides a fun and realistic shopping experience, allowing customers to virtually try on garments and see how they fit without the need for physical try-ons.
- Reduced Returns: By offering accurate size recommendations and fit visualizations, PICTOFiT helps reduce the rate of product returns, which is a significant cost savings for retailers.
- Increased Sales: Retailers using PICTOFiT have reported a significant increase in sales, with some experiencing up to a 6x growth in sales.
In summary, PICTOFiT is a comprehensive and innovative platform that enhances the online shopping experience through its advanced virtual try-on capabilities, accurate size recommendations, and seamless integration with various retail systems.