Syte: Product Discovery Platform
Syte is a pioneering product discovery platform that leverages advanced visual artificial intelligence (AI) to revolutionize the way shoppers search and interact with online retail environments. Founded in 2015, Syte is designed to enhance ecommerce performance for fashion, jewelry, and home decor retailers by providing intuitive and seamless search experiences.
What Syte Does
Syte empowers retailers to integrate cutting-edge visual search capabilities and personalized product recommendations into their ecommerce storefronts. This helps shoppers find products more easily, improving key performance indicators such as average order value, average revenue per user, and conversion rates. By making every product visually discoverable, Syte enhances the overall customer journey and drives business growth for its partner brands, including notable names like Farfetch, Prada, SHEIN, and H. Samuel.
Key Features and Functionality
Visual Search
Syte’s visual AI engine allows customers to search for products using images. This feature can automatically identify information such as product categories, age, and gender from the uploaded images, enabling shoppers to find similar products quickly.
Multi-Object Detection
The platform can detect multiple items within a single image, allowing customers to search for multiple products simultaneously. This feature is particularly useful for images containing several items, making the shopping experience more efficient.
User-Friendly Cropping
Syte’s smart object cropping technology enables shoppers to easily indicate which products they are interested in from an image. This feature simplifies the search process and enhances the user experience.
Automated Product Tagging
Syte uses machine learning (ML) models to automatically tag products within a retailer’s catalog. This automation eliminates the need for manual tagging, saving time and resources while ensuring accuracy.
Personalized Recommendations
The platform offers several recommendation engines that provide personalized product suggestions to shoppers. These recommendations are tailored based on shopper preferences, price range, stock availability, and other criteria, helping to increase engagement and sales.
Omnichannel Solutions
Syte’s solutions are designed to support omnichannel retailing, ensuring a consistent and seamless shopping experience across various platforms and devices. This includes integrating visual search and personalized recommendations into email marketing campaigns, social media, and other channels.
Advanced Personalization
Using Amazon SageMaker, Syte builds, trains, and deploys ML models that enable advanced personalization. These models can extract data from images and product catalogs to offer highly relevant product recommendations, enhancing the shopper’s experience and driving revenue.
Shoppable Social Curation
Syte allows retailers to make social media content shoppable, enabling customers to find and purchase products directly from social media platforms. This feature integrates visual AI with social media engagement to drive sales and customer interaction.
By combining these features, Syte creates an innovative and user-friendly shopping environment that helps retailers improve customer satisfaction, reduce bounce rates, and increase overall business performance.