Product Overview of True Fit
What is True Fit?
True Fit is an innovative AI-driven platform designed to solve the perennial issues of size and fit in the fashion and apparel industry. It is tailored to assist retailers in providing their shoppers with personalized and accurate size and fit recommendations, enhancing the overall shopping experience.
Key Features and Functionality
Personalized Recommendations
True Fit uses AI to match shoppers with products that fit their preferences and body types. Shoppers can create multiple profiles, including those for friends, family, and children, to receive tailored size and fit advice.
Fit Hub
The latest innovation from True Fit is the Fit Hub, powered by Generative AI (Gen AI). This feature consolidates and synthesizes fit and size information from various sources, including personal size recommendations, product reviews, sales and returns data, size charts, and product descriptions. This centralized approach simplifies the shopping experience by providing shoppers with a unified understanding of how a product fits, reducing the friction caused by conflicting sizing advice.
Fit Tips and Item Sizing
- Fit Tips: These are easy-to-digest pieces of advice generated by synthesizing all available fit information. They help shoppers understand both the intended fit of a product and how real shoppers are experiencing it.
- Item Sizing: This feature provides a summary of how shoppers are buying and keeping a particular product, based on sales and returns data. Shoppers can filter this analysis to focus on their specific size range for accurate advice.
Fit Needs Profile Enhancement
True Fit’s Fit Needs feature allows shoppers to identify key areas of garments that are crucial for their specific body proportions. For example, a shopper can indicate preferences such as more room in the thigh for pants or a longer torso for tops. This data is incorporated into True Fit’s deep size personalization and presented in the Fit Hub to offer guidance on how a particular style may satisfy the shopper’s fit preferences.
Integration and Scalability
True Fit is easily integrable into retail platforms, including the Shopify App Store, allowing retailers to implement the solution quickly and efficiently. The platform supports over 400 million shoppers across 21 billion product detail page views each year, making it a scalable solution for retailers of all sizes.
Data-Driven Insights
True Fit’s proprietary Fashion Genome analyzes data from 82 million shoppers and 29,000 brands, providing comprehensive insights into shopper behavior and product fit. This data is used to enhance the shopping experience and drive business performance for retail partners.
Conclusion
In summary, True Fit is a powerful AI-driven platform that revolutionizes the way shoppers select sizes and fit, enhancing their shopping experience, increasing conversion rates, reducing returns, and driving loyalty for retailers. Its advanced features, such as Fit Hub, Fit Tips, and Fit Needs, make it an indispensable tool for fashion and apparel retailers aiming to provide a personalized and confident shopping experience.