Product Overview: Rupt
Rupt is a sophisticated tool designed to help businesses detect and prevent account sharing, fraud, and other forms of revenue leakage. Here’s a detailed look at what Rupt does and its key features:
Primary Function
Rupt’s primary function is to detect and prevent account sharing and fraud by analyzing various signals to identify when a single account is being used by multiple individuals. This is achieved through a combination of client and server-side signals, including the number of unique devices associated with an account, access frequency, IP information, and impossible travel signals.
Key Features
- Account Sharing Detection: Rupt identifies accounts that are being shared by multiple users, helping businesses to convert these shared accounts into separate, paid subscriptions.
- Multi-Device Management: The system tracks and manages the number of devices associated with each account. If the number exceeds a configured limit, users are prompted to log out excess devices to comply with the set limits.
- Challenge and Verification: When account sharing is detected, Rupt redirects users to a customized challenge page where they are encouraged to create their own accounts. This process includes multi-factor authentication to verify account ownership.
- Fraud Prevention: Rupt helps in detecting and preventing various forms of fraud, such as multiple accounts created by the same person to abuse free trials, repeated use of referral or coupon codes, and account takeover attempts. It also identifies and blocks fake accounts and bots.
- Real-Time Dashboard and UI Components: The platform offers real-time dashboard controls and out-of-the-box UI components that can be customized to fit the brand. These components are designed to be highly converting and can be integrated quickly.
- APIs and SDKs: Rupt provides simple APIs and comprehensive SDKs (for JavaScript, iOS, and Android) that abstract the complexity of fraud detection, allowing businesses to integrate the solution seamlessly into their systems.
Benefits
By using Rupt, businesses can:
- Convert account sharers into paying customers.
- Prevent revenue leakage due to fraud.
- Enhance security by detecting and blocking suspicious activities.
- Focus on genuine user accounts, improving overall customer engagement and revenue growth.
Overall, Rupt is a powerful tool for businesses looking to protect their revenue streams, enhance security, and ensure that their services are used ethically and in compliance with their terms.